Monday, August 29, 2016

SearchCap: Google review guidelines, Panda mode & more

 
 
Featured story
 
With Panda in stealth mode, why Google's quality updates should be on your algorithmic radar [Part 1]
 
Aug 29, 2016 by Glenn Gabe
What are Google's quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
 
From Search Engine Land

Test points to likely influence of click-through rate on search rankings
Aug 29, 2016 by Brian Patterson

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.


Google updates local reviews schema guidelines
Aug 29, 2016 by Barry Schwartz

Now only reviews "directly produced by your site" can have local reviews markup, according to Google.

 
From Marketing Land

Step by step, physical grocery stores are becoming back ends for online shopping
Aug 29, 2016 by Barry Levine

Walmart, Kroger, ShopRite and other traditional chains are jumping aboard, as physical store-less grocery providers like Amazon are moving in.


4 e-commerce link building tactics that still work in 2016
Aug 29, 2016 by Christian Sculthorp

Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.


[PODCAST] Marketing Land Live #25: Google's interstitial penalty, AdSense limits removed & more
Aug 29, 2016 by Matt McGee

As Marketing Land Live switches to an audio-only podcast, we talk about Google's plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon's latest expansion.


Is your email a casualty of the war on spam?
Aug 29, 2016 by Jose Cebrian

If your messages aren't getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a "good" sending reputation.


How to use Google Analytics audience data to make media and marketing decisions
Aug 29, 2016 by Andrew Ruegger

Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data.


MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call data
Aug 29, 2016 by Barry Levine

Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web
 
Local & Maps
 
Google Asking for Local Business Descriptions from Searchers, thesempost.com
 
India–Bangladesh enclaves, Google Earth Blog
 
Video Deep Dive: Local Sponsorships & Local Search; Get Ahead by Doing Good, Local University
 
Link Building
 
Links Still a Powerful Search Ranking Factor, Stone Temple
 
Searching
 
Google tests use Roboto font, All Google Testing
 
SEO
 
AMP Project SEO, Learn Pros & Cons - Critical Information, ignitevisibility.com
 
Case Study: Has Cnet.com been hit by one of Google's manual actions?, sistrix.com
 
Google Intrusive Interstitials Mobile Penalty Is Page By Page, Search Engine Roundtable
 
Google: Says Panda Roll Outs Continue But Not All Take 10 Months To Cycle, Search Engine Roundtable
 
Should You Be Outsourcing SEO Training for Your Team?, Moz
 
Yoast: Your Complete WordPress SEO Toolkit, ProBlogger
 
SEM / Paid Search
 
5 Ways To Improve Display Performance By Using Layered Targeting, PPC Hero
 
Shippingsettings to replace Accountshipping in Content API for Shopping, Google Ads Developer Blog
 
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