Tuesday, August 30, 2016

SearchCap: Google review guidelines, Panda mode & more

 
 
Featured story
 
Five free Chrome extensions for SEO practitioners
 
Aug 30, 2016 by Brian Harnish
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.
 
From Search Engine Land

Google debuts a brand-new look for Merchant Center
Aug 30, 2016 by Ginny Marvin

A much needed face lift also includes some new features, including sharp new feed rules.


Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Aug 30, 2016 by Digital Marketing Depot

Live Webcast: Tuesday, September 15, 2016, 1:00 ET (10:00 PT)


Moving your SEO program beyond discovery
Aug 30, 2016 by Casie Gillette

As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.


Search competitor analysis: backlinks, keywords and pages
Aug 30, 2016 by Andrew Dennis

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

 
From Marketing Land

Kontakt's product releases point to a new phase of beacon evolution
Aug 30, 2016 by Barry Levine

Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC, and RFID to iBeacon/Eddystone beacons.


How to launch your employee advocacy program
Aug 30, 2016 by Digital Marketing Depot

90% of brands are now pursuing Employee Advocacy, a 2X increase from 2015.


Test points to likely influence of click-through rate on search rankings
Aug 30, 2016 by Brian Patterson

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.


Facebook is trying to make its coupon product, Offers, a bigger deal
Aug 30, 2016 by Tim Peterson

Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.


Twitter floats better revenue split for creators' YouTube, Facebook videos
Aug 30, 2016 by Tim Peterson

Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?


3 ways social intelligence shapes hospitality marketing
Aug 30, 2016 by John Donnelly III

Columnist John Donnelly discusses the role that social media plays in travelers' planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.


Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Aug 30, 2016 by Joshua Reynolds

Columnist Joshua Reynolds takes a look at McDonald's ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.


All-you-can-eat data deal coming to a programmatic market near you
Aug 30, 2016 by Melody Gambino

As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.


EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
Aug 30, 2016 by Greg Sterling

EC found Apple paid a tax rate of less than 1 percent for roughly a decade.


MarTech Today: Tru Optik's OTT Data Cloud, Google's 'Phantom' & local marketing automation tools
Aug 30, 2016 by Barry Levine

Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web
 
Local & Maps
 
Google Asking for Local Business Descriptions from Searchers, thesempost.com
 
India–Bangladesh enclaves, Google Earth Blog
 
Video Deep Dive: Local Sponsorships & Local Search; Get Ahead by Doing Good, Local University
 
Link Building
 
Links Still a Powerful Search Ranking Factor, Stone Temple
 
Searching
 
Google tests use Roboto font, All Google Testing
 
SEO
 
AMP Project SEO, Learn Pros & Cons - Critical Information, ignitevisibility.com
 
Case Study: Has Cnet.com been hit by one of Google's manual actions?, sistrix.com
 
Google Intrusive Interstitials Mobile Penalty Is Page By Page, Search Engine Roundtable
 
Google: Says Panda Roll Outs Continue But Not All Take 10 Months To Cycle, Search Engine Roundtable
 
Should You Be Outsourcing SEO Training for Your Team?, Moz
 
Yoast: Your Complete WordPress SEO Toolkit, ProBlogger
 
SEM / Paid Search
 
5 Ways To Improve Display Performance By Using Layered Targeting, PPC Hero
 
Shippingsettings to replace Accountshipping in Content API for Shopping, Google Ads Developer Blog
 
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