This Week In Search Advertising

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The SEM automation primer   Aug 26, 2016 by David Fothergill Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.

Google now requires more reviews for Seller Ratings to show in ads Aug 25, 2016 by Ginny Marvin The higher threshold will put added pressure on smaller businesses to gather reviews.

Spell-check your new expanded text ads with this AdWords script Aug 25, 2016 by Russell Savage Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.

3 things every PPC beginner needs to try Aug 24, 2016 by Brett Middleton Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!

Bing Ads opens pilot access for Expanded Text Ads Aug 23, 2016 by Ginny Marvin Advertisers can apply now to begin testing ETAs in their campaigns.

Bing Ads Editor now supports custom ad copy for native ads on MSN.com Aug 22, 2016 by Ginny Marvin Advertisers can create native ads in the latest version of Bing Ads Editor, which also now accommodates callout extensions.

The way-too-early AdWords holiday testing guide Aug 22, 2016 by Todd Saunders Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.

Aligning collateral and micro-conversions with the buying cycle Aug 22, 2016 by Amy Bishop Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.

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