Marketing from Scratch: September 2016

Friday, September 30, 2016

SearchCap: Penguin & link building, PPC leads & social

Featured story

Authority & link building with real-time Penguin

Sep 30, 2016 by Marcus Miller
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

From Search Engine Land

	Up close at SMX: Using paid search and social together
	Sep 30, 2016 by Kristi Kellogg Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

	Why call tracking helps improve PPC lead generation account performance
	Sep 30, 2016 by Jeff Baum Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.

	Search in Pics: Google & YouTube cake, pumpkins & DJs
	Sep 30, 2016 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

	Clinton wins Grubhub presidential 'debate' as diners cast votes with special discount codes
	Sep 30, 2016 by Danny Sullivan Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.

	How the newest Adobe-Microsoft partnership resembles 'Jerry Maguire'
	Sep 30, 2016 by Barry Levine And what it could mean for the balance of power among the major marketing clouds.

	Gmail finally supports responsive design: answers to 4 burning questions
	Sep 30, 2016 by Chad White Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn't do in light of this dramatic change.

	Updating your SEM toolbox with new, shiny tools –- SMX East 2016
	Sep 30, 2016 by Pauline Jakober Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

	The four pillars of the future of SEO
	Sep 30, 2016 by Pratik Dholakiya What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

	What's new and cool at Google from SMX East 2016
	Sep 30, 2016 by Mark Traphagen At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

	Grubhub's CMO creates organizational agility to collect diners' real-time presidential preferences
	Sep 30, 2016 by Nadine Dietz & Erica Seidel Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.

	Up close at SMX: Using paid search and social together
	Sep 30, 2016 by Kristi Kellogg Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

	MarTech Today: 'Ok, Google' for Maps app, Penguin recoveries & more
	Sep 30, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web

Industry

The Keyword: Google's New Unified Blog, Google Operating System

Searching

Bing Enhances the Copyright Infringement Claims Process with New, Easy-to-Use Dashboard, Bing Webmaster Blog

Google appears to have disabled 'I'm Feeling Lucky' search function, V3

Google Showing Green White Check Mark Emoji In Search Results, Search Engine Roundtable

Microsoft combines Cortana and Bing with Microsoft Research to accelerate new features, PC World

Mobile Google Tests Trending Searches, Google Operating System

Open Sourcing a Deep Learning Solution for..., Yahoo

SEO

7 SEO Fundamentals You Can Learn or Teach in an Hour, semrush.com

Ask Yoast: include taxonomies in XML sitemap?, Yoast

Google Says You Can Expect More Algorithm & Ranking Changes, Search Engine Roundtable

Google's John Mueller: Redirects Are Not An SEO Thing, Search Engine Roundtable

Optimizing for RankBrain... Should We Do It? (Is It Even Possible?) - Whiteboard Friday, Moz

Penguin 4, what we know and how to react, State of Digital

SEM / Paid Search

Multi-size ad request support in AMP, Accelerated Mobile Pages Project

13 Places to Look on Your Next Google AdWords Account Audit, Portent

Search Marketing

Video: Google Penguin 4.0 Recoveries, AMP over Apps, Local & AdWords, Search Engine Roundtable

Webmaster Forums Top AMP Questions, Official Google Webmaster Central Blog

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Thursday, September 29, 2016

SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards

Featured story

iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

Sep 29, 2016 by Matt McGee
For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.

From Search Engine Land

	Prepping SEO for 2017: it's all about the ROI
	Sep 29, 2016 by Janet Driscoll Miller Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.

	The myth of the duplicate content penalty
	Sep 29, 2016 by Patrick Stox There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.

	Google Maps app adds "Ok Google" voice command activation for hands free directions
	Sep 29, 2016 by Barry Schwartz Google improves voice search while using the Google Maps app.

	Ladislao José Biro Google doodle honors the inventor of the ballpoint pen
	Sep 29, 2016 by Amy Gesenhues A journalist by trade, Biro received a patent for the ballpoint pen in 1938.

	Apple rolls out Search Ads for the App Store
	Sep 29, 2016 by Greg Sterling Ads go live October 5 -- Apple is offering $100 credit toward the first campaign.

	Updating your SEM toolbox with new, shiny tools –- SMX East 2016
	Sep 29, 2016 by Pauline Jakober Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

From Marketing Land

	What's more important than a B2B buyer's lead score?
	Sep 29, 2016 by Jeffrey L. Cohen Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.

	MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links
	Sep 29, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

	Your best users: Where they are and how to find them
	Sep 29, 2016 by Jeremy Smith How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.