Thursday, September 22, 2016

SearchCap: AdWords call tracking, SEO failures, & SERP tools

 
 
Featured story
 
6 reasons why SEO fails, and how you can succeed at it
 
Sep 22, 2016 by Trond Lyngbø
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
 
From Search Engine Land

Setting up AdWords website call conversion tracking just got a bit easier
Sep 22, 2016 by Ginny Marvin

Track calls from the phone number on your website with a couple of pieces of code.


9 tools to help you succeed with Google SERP features
Sep 22, 2016 by Jordan Kasteler

Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.


Autumnal Equinox Google doodle welcomes first day of fall in the Northern Hemisphere
Sep 22, 2016 by Amy Gesenhues

To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year.

 
From Marketing Land

4 ways to improve your value as a strategic SEO partner
Sep 22, 2016 by Derek Edmond

Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.


Everything you need to know about Google's 'Possum' algorithm update
Sep 22, 2016 by Joy Hawkins

Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'


GeoBlocks offer more precise location targeting and analytics, says xAd
Sep 22, 2016 by Greg Sterling

This was one of several announcements at its "On Location" event in New York.


Is interest targeting the future of marketing?
Sep 22, 2016 by Steve Olenski

Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.


[PODCAST] Marketing Land Live #29: Google AMP's impact on marketers & publishers
Sep 22, 2016 by Matt McGee

In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.


"Stop clicking around!" How Hilton's CMO rallied a 100-year-old company to No. 1
Sep 22, 2016 by Nadine Dietz & Erica Seidel

Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.


Twitter's app install ads go native inside its ad network
Sep 22, 2016 by Tim Peterson

With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad network.


Is mobile SEO obsolete?
Sep 22, 2016 by Bryson Meunier

As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it's no longer possible to treat mobile as a separate niche of SEO.


Instagram now has more than 500,000 active advertisers
Sep 22, 2016 by Tim Peterson

Instagram's advertiser base has more than doubled since February 2016, and more than 1.5 million businesses have converted to its business profiles since May 2016.


MarTech Today: Google's Allo, AMP URLs versus deep links on mobile search, & more
Sep 22, 2016 by Barry Levine

Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.


Dark social dominates holiday sharing [RadiumOne data]
Sep 22, 2016 by Matt McGee

Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related content.


Accelerated Mobile Pages (AMP) burst into Google search results
Sep 22, 2016 by Greg Sterling

AMP shows momentum as Google races to make mobile web more user-friendly.

Search News From Around The Web
 
Local & Maps
 
Custom map styling with the Google Maps APIs on Android and iOS, Google Geo Developers Blog
 
Link Building
 
Is Google Testing Penguin In The Wild? Some Think So., Search Engine Roundtable
 
Searching
 
Google Showing Flights & Hotel Costs For Vacation Queries, Search Engine Roundtable
 
Google Tests Shadows Around Boxes For Card Style Layout, Search Engine Roundtable
 
SEO
 
12 companies hit with a Google manual penalty, Search Engine Watch
 
5 Magic Steps to Refresh an Old or Expired Domain, linkresearchtools.com
 
Apple Maps Needs Some SEO Help...Better Hope It Doesn't Get Any, Local SEO Guide
 
eCommerce SEO checklist: 27 tips for a better online shop, Yoast
 
What Web Dev Inadvertently Taught Me about SEO, Distilled
 
SEM / Paid Search
 
Support for Search Audiences in AdWords Scripts, Google Ads Developer Blog
 
The Top Ten Tips For Effective Dayparting, PPC Hero
 
Yandex Search Query Schedule: Times, Days, and Devices, Russian Search Marketing
 
Search Marketing
 
8 Keyword Research Tools for Search Engine Marketing in China, KoMarketing
 
Keep It Fresh: Steps for Updating Your Website Content, BruceClay.com
 
Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC

Be a part of the biggest search marketing conference in the East Coast: Search Marketing Expo - SMX East. The agenda is packed with 50+ sessions featuring proven tactics and best practices in search advertising, SEO, local and mobile search, social media marketing and more!

 

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