Friday, September 9, 2016

SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking

 
 
Featured story
 
Digitizing traditional marketing methods to compete in local search
 
Sep 9, 2016 by Lydia Jorden
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning.
 
From Search Engine Land

Bing improves autocomplete suggestions for academic paper & movie title queries
Sep 9, 2016 by Amy Gesenhues

Bing says autocomplete suggestions for movies will analyze a user's natural language and intent to deliver the most likely interpretations.


Tips for when and how to use Feed Rules in Google Merchant Center
Sep 9, 2016 by Ginny Marvin

With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.


Google's AMP Viewer: the Tinder UX for content?
Sep 9, 2016 by Barb Palser

Google's hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.


Google has updated the AdWords ad preview tool for expanded text ads
Sep 9, 2016 by Ginny Marvin

The view now includes sample ads and separate views for mobile and desktop.


The unexpected impact of Google automated ad extensions
Sep 9, 2016 by Michelle Cruz

What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.


Search in Pics: Google's upcoming birthday, Bing 20% share balloons & fruit bar truck
Sep 9, 2016 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

 
From Marketing Land

Facebook's humanless sifting of trending news suggests some AI needs supervision
Sep 9, 2016 by Barry Levine

As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries.


10 reasons not to pay reputation-attack sites for removals
Sep 9, 2016 by Chris Silver Smith

If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that's not a good idea.


8 dos and don'ts of successful video advertising
Sep 9, 2016 by Pauline Jakober

Looking to get started with online video advertising? Columnist Pauline Jakober offers some suggestions for what to do (and what not to do) in your video campaigns.


Google's AMP Viewer: the Tinder UX for content?
Sep 9, 2016 by Barb Palser

Google's hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.


6 secrets of digital storytelling
Sep 9, 2016 by Peter Minnium

"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.


MarTech Today: Google buys API management firm , Apple's jackless iPhone 7 & an Adwords script for extensions
Sep 9, 2016 by Barry Levine

Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.


Facebook Lookalikes go global with new update
Sep 9, 2016 by Greg Finn

You'll now be able to target people that look similar to lists of customers/leads in an entirely different country.

Search News From Around The Web
 
Local & Maps
 
Google Adds "Helpful" Buttons For Business Reviews, serptests.com
 
Weird altitude effects in Google Earth, Google Earth Blog
 
Link Building
 
7 Elements of the Perfect Backlink, semrush.com
 
Google Says You Don't Need More Links As You Get More Traffic, Search Engine Roundtable
 
Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore - Whiteboard Friday, Moz
 
SEO
 
Crawlability: Just How Well Can Google Crawl JavaScript, Jordan Kasteler
 
Google Says The Increase In Crawl Errors Some Are Seeing Are Nothing To Worry About, Search Engine Roundtable
 
Google Updates Schema Review Guidelines - Again, GetFiveStars
 
Improve your small business SEO today, Yoast
 
SEM / Paid Search
 
How To Go From Google ETAs To Bing ETAs, PPC Hero
 
Utilizing One of the Greatest Ad Changes: Extended Text Ads, Marketing Mojo
 
Search Marketing
 
But What Does Voice Search Actually Mean for Marketers?, Builtvisible
 
Video: Google Update Feedback, Widget Links Penalty & More SEO Topics, Search Engine Roundtable
 
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