Sep 12, 2016 by Wesley Young Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
The new 'holistic' solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.
In this week's podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department.
Live chat is a powerful sales tool, so don't confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy .
Be a part of the biggest search marketing conference in the East Coast: Search Marketing Expo - SMX East. The agenda is packed with 50+ sessions featuring proven tactics and best practices in search advertising, SEO, local and mobile search, social media marketing and more!
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