SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing

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Two weeks to SMX East – Register now!   Sep 13, 2016 by Search Engine Land Join us for cutting-edge SEO and SEM tactics, business solutions, and networking.

From Search Engine Land

Drive PLA profits with keyword segmentation Sep 13, 2016 by Digital Marketing Depot Learn how you can incorporate query segmentation into your PLA channel yourself.

Bing Ads apps keep getting more useful, now with bulk editing Sep 13, 2016 by Ginny Marvin Hints of more functionality to come.

E-commerce trends: the difference between winning and almost winning Sep 13, 2016 by Sponsored Content: Pi Datametrics Plan a commercially viable marketing and content strategy using search data.

When to end your client/link provider relationship Sep 13, 2016 by Julie Joyce Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it's time to say goodbye.

Sustainable competitive advantages in digital marketing Sep 13, 2016 by Eric Enge Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.

New: Access up to 5 AdWords accounts with one login Sep 13, 2016 by Ginny Marvin Also, no need to confirm user access invitations anymore.

Seeing Google Keyword Planner down? You're not alone Sep 13, 2016 by Ginny Marvin Many users with active campaigns are unable to access Keyword Planner.

Yma Sumac Google doodle celebrates the "Peruvian Songbird" soprano Sep 13, 2016 by Amy Gesenhues Born in the mountains of Peru, Sumac won worldwide recognition for her five-octave vocal range.

From Marketing Land

YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators more ways to engage with followers.

Turn your online searches into in-store sales Sep 13, 2016 by Digital Marketing Depot 93% of retail sales are still completed offline, but the decision starts online.

BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live Sep 13, 2016 by Barry Levine Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.

Snapchat adopts Facebook-style ad targeting like email, mobile device matching Sep 13, 2016 by Tim Peterson Snapchat will allow brands to target ads based on people's email addresses, people who resemble those defined groups and the type of content they view.

Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs Sep 13, 2016 by Amy Gesenhues For $599 a month, users will have access to professional-level video management tools, including analytics and content management platform.

E-commerce trends: the difference between winning and almost winning Sep 13, 2016 by Sponsored Content: Pi Datametrics Plan a commercially viable marketing and content strategy using search data.

Optimizing your blog for the social and mobile reader Sep 13, 2016 by Jordan Kasteler Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.

7 advanced tips for Google Shopping ads Sep 13, 2016 by David Rekuc As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.

The genius of easy-click emails Sep 13, 2016 by Jason Warnock A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

MarTech Today: Unruly's new biometrics, Twitter's app for Alexa & more Sep 13, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web

Local & Maps

Google Is Testing a New Bottom Menu Bar In Maps, Digital Trends

Google Maps will finally show how much you're speeding, Ars Technica

Land lost vs land gained, Google Earth Blog

Link Building

6 Content Hacks to Earn More Links, State of Digital

New Feature: Do you want to manage your analysis with different backlink campaigns?, Majestic Blog

Searching

Philae's landing spot revealed / Getting ready for a short break, SearchReSearch

SEO

Continued Google Algorithm & Ranking Update Chatter, Search Engine Roundtable

How to Create a Persona for SEO, Ignite Visibility

Local SEO for State-Level Search Terms, LocalVisibilitySystem.com

SEM / Paid Search

How Should You Formulate Your PPC Strategy?, PPC Hero

Search Marketing

7 keyword research mistakes you should avoid, Yoast

How I Use SEMrush & Discount Marketing To Get Massive Sales, Search Engine People

How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes, Moz

SEO & PPC: Why you need both from the same agency, vertical-leap.uk

Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC Be a part of the biggest search marketing conference in the East Coast: Search Marketing Expo - SMX East. The agenda is packed with 50+ sessions featuring proven tactics and best practices in search advertising, SEO, local and mobile search, social media marketing and more!

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