Sep 16, 2016 by Danny Sullivan Google search could be on the iOS Search screen with a widget, if it wanted. Why isn't it offering that option to its users?
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.
Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.
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