Friday, September 16, 2016

SearchCap: Google algorithm update, iOS10 widgets & images in mobile

 
 
Featured story
 
There's no Google Search widget for the iOS 10 Search screen: why that matters
 
Sep 16, 2016 by Danny Sullivan
Google search could be on the iOS Search screen with a widget, if it wanted. Why isn't it offering that option to its users?
 
From Search Engine Land

The immediate results of link building
Sep 16, 2016 by Conrad Saam

While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.


How to manage local listings for enterprise brands
Sep 16, 2016 by Brian Smith

Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.


Google downplays the Google algorithm ranking update this week as "normal fluctuations"
Sep 16, 2016 by Barry Schwartz

Was there a major Google algorithm change this week? Many webmasters believe so.


Google mobile search results now showing images in the snippets
Sep 16, 2016 by Barry Schwartz

Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?


Search in Pics: Bing Ads agency awards, Google baby bib & crossroads
Sep 16, 2016 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

 
From Marketing Land

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
Sep 16, 2016 by Barry Levine

New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.


Bidding on the competition: Is it really worth it?
Sep 16, 2016 by Jacob Baadsgaard

Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.


Learn programmatic advertising from Oracle
Sep 16, 2016 by Digital Marketing Depot

Download 'The Programmatic Guide for Modern Marketers, Publishers, and Media Planners.'


The biggest Google ad updates are also the quietest
Sep 16, 2016 by Andy Taylor

Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.


Twitter's NFL live stream and Facebook's Sports Stadium should get married
Sep 16, 2016 by Tim Peterson

If I wanted my normal Twitter-NFL watching experience on Thursday night, I couldn't watch the game on Twitter.


Oh no! ABM is resurfacing bad habits for B2B marketers
Sep 16, 2016 by Scott Vaughan

Columnist Scott Vaughan says looking to inbound marketing's past can help B2B marketers avoid costly mistakes with account-based marketing.


'Tis the season to be savvy with your digital marketing
Sep 16, 2016 by Lewis Gersh

For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.


A CMO's View: How data & analytics help shape SAP's marketing message & strategy
Sep 16, 2016 by Amy Gesenhues

SAP's Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand's marketing strategy.


Instagram's redesigned call-to-action button gets more clicks for gaming brands, new features
Sep 16, 2016 by Tim Peterson

Instagram's redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features.


Google, Facebook, IAB & major brands form Coalition for Better Ads
Sep 16, 2016 by Ginny Marvin

In response to ad blocking, a global initiative forms to set new standards and develop technology to improve ad experiences.


MarTech Today: Optimizely's 'Experimentation Platform,' Adobe Target's automated optimization & more
Sep 16, 2016 by Barry Levine

Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.


Content Audit 102: leveraging data and adjusting strategy
Sep 16, 2016 by Rachel Lindteigen

Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.


Pinterest streamlines Promoted Pin process with new Promote button
Sep 16, 2016 by Greg Finn

Clocking in at under 9 seconds, a new feature makes it easier than ever for brands to promote Pins on Pinterest.

Search News From Around The Web
 
Local & Maps
 
Google street view blurs face of cow to protect its identity, Telegraph
 
Ships in Google Earth's 3D imagery, Google Earth Blog
 
Searching
 
Google Testing A Whiter Desktop Search Experience, Search Engine Roundtable
 
SEO
 
Google To Update Their JavaScript Recommendations For Webmasters, Search Engine Roundtable
 
How can Google Search Console help you AMPlify your site?, Official Google Webmaster Central Blog
 
SEM / Paid Search
 
4 Tips To Survive An Account Manager Change, PPC Hero
 
Google AdWords Warns Shopify Users That Conversions May Be Double Counted, Search Engine Roundtable
 
New dates for quality score changes in AdWords scripts, Google Ads Developer Blog
 
Top 5 Most Common PPC Mistakes Beginners Make, Portent
 
Search Marketing
 
Video: Google Algorithm Shifts, Penguin, Schema, AdWords, Maps & More, Search Engine Roundtable
 
Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC

Be a part of the biggest search marketing conference in the East Coast: Search Marketing Expo - SMX East. The agenda is packed with 50+ sessions featuring proven tactics and best practices in search advertising, SEO, local and mobile search, social media marketing and more!

 

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