Friday, September 2, 2016

SearchCap: Google algorithm update, SEO business & PPC updates

 
 
Featured story
 
Is SEO right for your business?
 
Sep 2, 2016 by Marcus Miller
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
 
From Search Engine Land

Is a big Google search update happening? Chatter thinks so.
Sep 2, 2016 by Barry Schwartz

The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.


How you can better communicate PPC industry updates to clients
Sep 2, 2016 by Matt Umbro

PPC is about more than just managing accounts -- it's about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.


Search in Pics: John Krasinski at Google, Google sorbet & Bing Ads prize box
Sep 2, 2016 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

 
From Marketing Land

Salesforce boosts its Wave Analytics Cloud with new applications
Sep 2, 2016 by Barry Levine

The updates, from the company and ISVs, extend the utility of Salesforce and external data.


Apple begins purge of neglected, broken apps, no more ASO with app names
Sep 2, 2016 by Greg Sterling

Developers will have 30 days to fix the identified problems.


Google Analytics App now offers Google Now-like automated insights
Sep 2, 2016 by Ginny Marvin

Insight cards automatically spotlight positive and negative performance trends for faster analysis.


Why it's time to re-evaluate your AdWords account structure
Sep 2, 2016 by Frederick Vallaeys

Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.


Influencer marketing: You're doing it all wrong
Sep 2, 2016 by Maggie Malek

Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way.


Local citations are dead; long live local citations!
Sep 2, 2016 by Andrew Shotland

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.


How social is revealing a new world for the travel industry
Sep 2, 2016 by Chris Kerns

What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer's social travel data and comes away with three main patterns that marketers can learn from.


Looking beyond the holiday purchase: understanding customer lifetime value
Sep 2, 2016 by James Collins

As the holidays approach, it's time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond.


MarTech Today: Ibotta's app-to-app affiliate program, predictive analytics platforms & Revuze's AI-powered 'brand health indicator'
Sep 2, 2016 by Barry Levine

Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web
 
Local & Maps
 
Google Local Testing 2-Packs for Local Search Results, thesempost.com
 
Google My Business Adds Support To Add/Remove Owners & Managers, Search Engine Roundtable
 
Searching
 
Google Testing Another New Desktop UI, thesempost.com
 
SEO
 
5 Possibilities Why Your Organic Traffic Recently Dropped, Search Engine People
 
Friday Infographic: SEO Cheat Sheet for Website Relaunches, State of Digital
 
SEM / Paid Search
 
6 Possible Revenue Streams For Entrepreneurs in E-Commerce Business, semrush.com
 
Search Marketing
 
Video: Google Web & Local Algorithm Updates, Real Time Index & AdWords Changes, Search Engine Roundtable
 
Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday, Moz
 
Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC

Be a part of the biggest search marketing conference in the East Coast: Search Marketing Expo - SMX East. The agenda is packed with 50+ sessions featuring proven tactics and best practices in search advertising, SEO, local and mobile search, social media marketing and more!

 

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