SearchCap: Google app deep links, AMP reports & the Possum update

Featured story

Everything you need to know about Google's 'Possum' algorithm update   Sep 21, 2016 by Joy Hawkins Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'

From Search Engine Land

Learn the basics of programmatic advertising Sep 21, 2016 by Digital Marketing Depot Download "The Programmatic Guide for Modern Marketers, Publishers, and Media Planners."

4 ways to improve your value as a strategic SEO partner Sep 21, 2016 by Derek Edmond Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.

Google AMP error report in Search Console scans for errors differently now Sep 21, 2016 by Barry Schwartz You may see more or fewer AMP errors in your Google Search Console report. No need to worry -- It was an internal change and does not impact ranking or indexing.

Google will show AMP URLs before App deep link URLs in mobile results Sep 21, 2016 by Barry Schwartz Your readers download your mobile app? Well, Google won't be sending them to those deep links if you have AMP URLs active on your website.

From Marketing Land

Allo: Google again moves deckchairs on its sinking Titanic in the messaging wars Sep 21, 2016 by Danny Sullivan Yet another messaging app from Google with little reason to expect it to be a success.

Navigate your marketing automation options with this checklist Sep 21, 2016 by Digital Marketing Depot The first step is identifying the feature set you need from the software.

For Chevrolet and Hollywood, IBM's Watson is learning how to understand emotions and personalities Sep 21, 2016 by Barry Levine The computer superstar is detecting emotions and personalities from social posts and selecting a movie's most suspenseful shots for a trailer.

Bing adds CBS Interactive to roster of syndication partners Sep 21, 2016 by Ginny Marvin The deal will extend the mobile reach of the Bing Network, including Bing Ads.

Which social marketing tools support Twitter's expanded tweets Sep 21, 2016 by Tim Peterson Some social marketing management platforms fully support Twitter's expanded tweets, while others are working on updating their software.

What Netflix can teach us about long-tail keyword research  Sep 21, 2016 by Ryan Shelley Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.

The junior data scientist's guide to AdWords search campaign structure: how to mine hidden gems for huge wins Sep 21, 2016 by Todd Saunders In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.

HotelTonight CMO aims to tell the brand's story without losing its spontaneous soul Sep 21, 2016 by Amy Gesenhues Get to Know: HotelTonight CMO Ray Elias

Facebook wants to show brands how its ads measure up against TV, others Sep 21, 2016 by Tim Peterson Facebook's latest measurement news explained using sports analogies.

Allo: chat with a big helping of Google search Sep 21, 2016 by Greg Sterling Inclusion of 'Google Assistant' creates a differentiated messaging experience.

7 advanced conversion strategies you probably don't know Sep 21, 2016 by John Lincoln Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales.

The high price of inflated marketing metrics Sep 21, 2016 by Matt Nitzberg Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics.

MarTech Today: Targeting movie theater ads, the 'Internet of Moving Things' & AMP's global rollout Sep 21, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web

Local & Maps

Google Maps: Calculating Parking Near You, The National Law Review

Link Building

10 Link Building Strategies to a Better Search Visibility, CyberNaira

SEO

10 Common Schema Problems And How To Fix Them, receptional.com

5 SEO copywriting mistakes you should avoid, Yoast

How to Fix Crawl Errors in Google Search Console, Moz

Recovering From Accidental Site Removal via Google Search Console Remove URL Tool, thesempost.com

SEM / Paid Search

3 Ways To Kill It With Extended Text Ads (ETAs), Search Engine People

Google Partner Certification Bug Says Valid Through December 31, 1969, Search Engine Roundtable

Should You Be Creating Device Specific Campaigns?, PPC Hero

Search Marketing

8 tips to AMPlify your clients, Official Google Webmaster Central Blog

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