SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO

Featured story

Google brings store visits to Google Display Network, debuts cross-device retargeting   Sep 26, 2016 by Greg Sterling Company says it can deliver 99% accuracy at 200 million stores globally.

From Search Engine Land

It's your last chance to save £200 on MarTech Sep 26, 2016 by Search Engine Land Lock in the deepest savings before rates increase Saturday!

Read Gartner's 'CMO Spend Survey 2015–2016: Digital Marketing Comes of Age' Sep 26, 2016 by Digital Marketing Depot The "digital" in marketing is now a given, and CMO budgets are on the rise.

Google to roll out cross-device retargeting Sep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months.

Case study: JavaScript blocking Google's view of hreflang Sep 26, 2016 by Sam Gipson Contributor Sam Gipson troubleshoots issues with a client's hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.

Google adds new schema named "Science Datasets" for marking up scientific or government data Sep 26, 2016 by Barry Schwartz A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.

How to register to vote Google doodle marks National Voter Registration Day Sep 26, 2016 by Amy Gesenhues Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August.

From Marketing Land

It's your last chance to save £200 on MarTech Sep 26, 2016 by Marketing Land Lock in the deepest savings before rates increase Saturday!

With brains like Einstein's, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

Plan device-specific user experience strategies with Google AdWords' bid modifier Sep 26, 2016 by Thomas Stern Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

See how 13 leading SEO software platform providers stack up Sep 26, 2016 by Digital Marketing Depot What should you look for in a SEO software solution?

What's the Google AdWords Health Score and how is it different from existing tools? Sep 26, 2016 by Larry Kim AdWords recently released a Health Score feature that "grades" your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

3 tips for tracking response to industrial tradeshow print ads and landing pages Sep 26, 2016 by Dianna Huff Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.

Writing a Yelp review that won't get filtered Sep 26, 2016 by Brian Patterson Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.

What marketers can learn from governments on social Sep 26, 2016 by Chris Kerns Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they're using these channels.

How many videos top publishers post daily to Facebook, YouTube Sep 26, 2016 by Tim Peterson Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here's why.

The 3 things to look for in a customer-centric marketing tool Sep 26, 2016 by Jordan Elkind With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.

MarTech Today: Bombora's self-service for surge intent data, Google Penguin's update & Apple's Echo-like Siri assistant Sep 26, 2016 by Barry Levine Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Google (finally) launches cross-device retargeting Sep 26, 2016 by Ginny Marvin In a big change, Google enables cross-device remarketing for signed-in users.

Search News From Around The Web

Local & Maps

10 Years Ago Today -The 7 Steps for Local Listing Success at Google (& Yahoo), Mike Blumenthal

Google Maps Local Pack & Map Listings Testing Light Blue Colors, Search Engine Roundtable

Taiwan wants Google to censor satellite imagery, Google Earth Blog

Link Building

7 Strategic Decisions You'll Need to Make for Your Link Building Campaign, Search Engine Guide

Google Penguin 4.0 Fully Rolled Out?, Search Engine Roundtable

Information gathering for linkbuilding outreach, Builtvisible

Searching

Biz Stone on the future of search, TechCrunch

SEO

Penguin 4.0 Update, SEO Book

Trust as an SEO Ranking Factor: Why It Matters, Stone Temple

SEM / Paid Search

Google Tests Hotel Booking Ads At Top vs Right, Search Engine Roundtable

Use The AdWords Reports Tab With Authority, PPC Hero

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