Thursday, September 1, 2016

SearchCap: Google forecasting, SEO analytics & RFPs

 
 
Featured story
 
SEO request for proposal (RFP) questions: what to expect
 
Sep 1, 2016 by Clay Cazier
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
 
From Search Engine Land

Google's premium-level Ad Grants program no longer accepting applications
Sep 1, 2016 by Ginny Marvin

The Grantspro program offers non-profits up to $10,000 per month in search advertising grants.


Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
Sep 1, 2016 by Ginny Marvin

A step-by-step look at getting more granular estimates from Keyword Planner.


Fixing historical redirects using Wayback Machine APIs
Sep 1, 2016 by Patrick Stox

Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.


The dust has settled on AdWords expanded text ads. What now?
Sep 1, 2016 by Jason Puckett

Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.


How a Google Analytics change may be skewing your view of SEO's value
Sep 1, 2016 by Janet Driscoll Miller

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.


The Neverending Story book Google doodle marks 37th anniversary of children's novel
Sep 1, 2016 by Amy Gesenhues

Designed by Sophie Diao, "The Neverending Story" doodle was inspired by artwork from the book's original edition.

 
From Marketing Land

"Enterprise Call Analytics Platforms: A Buyer's Guide" updated for 2016
Sep 1, 2016 by Digital Marketing Depot

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.


Twitter's Periscope tests adding pre-recorded video, graphics to live broadcasts
Sep 1, 2016 by Tim Peterson

Twitter's Periscope and Facebook Live are dabbling in more TV-quality broadcasts in apparent hopes of attracting TV-loving audiences and advertisers.


Periscope gets monetized: New Twitter functionality makes brands money
Sep 1, 2016 by Tamar Weinberg

Periscope takes the path of monetization, with a launch that includes Andy Roddick during the US Open.


AI-powered Revuze enters US market to help brands figure out what's bothering customers
Sep 1, 2016 by Barry Levine

The Israel-based company says its 'brand health indicator' tool doesn't need the hand-holding required by other customer analysis platforms.


How to achieve the ideal state of marketing
Sep 1, 2016 by Scott Rayden

What's the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.


Most exciting development for Weight Watchers' top marketer? Oprah, of course!
Sep 1, 2016 by Amy Gesenhues

Get to Know: Weight Watchers Senior Vice President of Marketing Maurice Herrera


[PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation
Sep 1, 2016 by Matt McGee

In this week's podcast, we bring in four local search experts who'll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.


How to manage ad partners in regulated industries: Pharma (part 5 of 5)
Sep 1, 2016 by Lori Weiman

In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations.


When you buy marketing software, know that you are buying into an ecosystem
Sep 1, 2016 by Jeffrey L. Cohen

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.


MarTech Today: Kontakt's beacon evolution, WooCommerce adds AdRoll & more
Sep 1, 2016 by Barry Levine

Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web
 
Industry
 
Of Moz and the State of Industry, State of Digital
 
Local & Maps
 
Google My Business Adds Maps View, joyannehawkins.com
 
Link Building
 
How Linkless Mentions Can Help Your Search Efforts, BruceClay.com
 
Searching
 
Organizing your Scholar library, Google Scholar Blog
 
Google Testing Mobile Local Knowledge Panel on Desktop, thesempost.com
 
Live-updating AMPs — launched, Accelerated Mobile Pages Project
 
This Fashion Week, Google Gets a New Look, New York Times
 
SEO
 
Google Spam Reports Are Reviewed Manually By Googlers, Not Machines, Search Engine Roundtable
 
Using the Barnacle SEO Method to Prove Local Community Awareness, Moz
 
Why every website needs Yoast SEO, Yoast
 
SEM / Paid Search
 
6 Organizational Tips For Today's PPC Specialist, PPC Hero
 
Support for account-level sitelinks in AdWords API, Google Ads Developer Blog
 
Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC

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