Thursday, September 15, 2016

SearchCap: Google images, mobile shopping & election hub

 
 
Featured story
 
Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
 
Sep 15, 2016 by Amy Gesenhues
Google says election-related searches for this election cycle are up 240% over 2012.
 
From Search Engine Land

Everything you need to know about marketing automation platforms in one report
Sep 15, 2016 by Digital Marketing Depot

See how the 13 top marketing automation platform providers stack up.


Is Google showing fewer image boxes in its search results?
Sep 15, 2016 by Barry Schwartz

You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature?


Bidding on the competition: Is it really worth it?
Sep 15, 2016 by Jacob Baadsgaard

Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.


The biggest Google ad updates are also the quietest
Sep 15, 2016 by Andy Taylor

Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.


Google: Search the primary and most often used mobile shopping tool
Sep 15, 2016 by Greg Sterling

Survey says nearly 90 percent of mobile consumers turn to search first.

 
From Marketing Land

Congress on the cusp of national review protection law
Sep 15, 2016 by Greg Sterling

Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.


Adobe Target expands beyond A/B testing to automated optimization of user experience
Sep 15, 2016 by Barry Levine

The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.


Using social metrics + SEO + questions to create content that drives inbound traffic
Sep 15, 2016 by Matthew Barby

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.


Common PPC mistakes and how to avoid them
Sep 15, 2016 by Laura Collins

Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.


Twitter now lets brands say when they're available to respond to tweets
Sep 15, 2016 by Tim Peterson

Businesses' Twitter profiles can now display their hours of availability and a button to send it a direct message.


Search takes to the cloud as users engage with new actions
Sep 15, 2016 by Christi Olson

Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.


4 solutions to dial in your Facebook attribution
Sep 15, 2016 by Brad O'Brien

If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid understanding of its role in the customer journey.


6 quick steps to jump-start your influencer marketing program
Sep 15, 2016 by Blaise Lucey

How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.


MarTech Today: Marketo adds native ABM, AdBlock Plus' new ad exchange & Salesforce's new portal templates
Sep 15, 2016 by Barry Levine

Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.


How the 'average user' has ruined e-commerce experiences
Sep 15, 2016 by Liad Agmon

Contributor Liad Agmon explains why the 'average user' is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.

Search News From Around The Web
 
Industry
 
Moz Returns to SEO, moz.com
 
Google Schedules First Set Of Webmaster Hangouts Using YouTube Live, Search Engine Roundtable
 
The Intelligent Future of Search – key takeaways from #dmexco2016, Bing Ads Blog
 
Local & Maps
 
Google Shows Local Pack & Map At Bottom Of Web Listings, Search Engine Roundtable
 
Making the most of the Google Maps Web Service APIs, Google Geo Developers Blog
 
Mapping global fishing activity with machine learning, Google Lat Long
 
Searching
 
Experience British political history with Google Arts and Culture, Official Google Blog
 
SEO
 
18 Reasons Your Website is Crawler-Unfriendly: Guide to Crawlability Issues, semrush.com
 
Holiday season SEO: start preparing NOW!, Yoast
 
Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO, Moz
 
Robots.txt Mistakes and Best Uses: A Guide, Portent
 
Want to slowly kill your content on Google? Simply use a directory structure with dates, sistrix.com
 
SEM / Paid Search
 
Balancing Volume, Competition, And Intent, PPC Hero
 
Free Google AdWords Keyword Planner & PPC Ad Bid Estimator Alternative, SEO Book
 
Google Keyword Planner Bug Fixed, Again, Search Engine Roundtable
 
What the Google Analytics Data You're Using Isn't Telling You, Metric Theory
 
Search Marketing
 
How the Google Analytics Demo Account will benefit our industry, State of Digital
 
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