SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards

Featured story

iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards   Sep 29, 2016 by Matt McGee For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.

From Search Engine Land

Prepping SEO for 2017: it's all about the ROI Sep 29, 2016 by Janet Driscoll Miller Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.

The myth of the duplicate content penalty Sep 29, 2016 by Patrick Stox There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.

Google Maps app adds "Ok Google" voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search while using the Google Maps app.

Ladislao José Biro Google doodle honors the inventor of the ballpoint pen Sep 29, 2016 by Amy Gesenhues A journalist by trade, Biro received a patent for the ballpoint pen in 1938.

Apple rolls out Search Ads for the App Store Sep 29, 2016 by Greg Sterling Ads go live October 5 -- Apple is offering $100 credit toward the first campaign.

Updating your SEM toolbox with new, shiny tools –- SMX East 2016 Sep 29, 2016 by Pauline Jakober Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

From Marketing Land

What's more important than a B2B buyer's lead score? Sep 29, 2016 by Jeffrey L. Cohen Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.

MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links Sep 29, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Your best users: Where they are and how to find them Sep 29, 2016 by Jeremy Smith How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.

Search News From Around The Web

Industry

Link Building Stories That Can Save Your Site from Shah Menz, BruceClay.com

SEO - Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More, BruceClay.com

Local & Maps

Apple brings Maps traffic data to four smaller European countries, appleinsider.com

Is that a Possum near me?, Yoast

Link Building

How to Build Backlinks Using Your Competitors' Broken Pages, Moz

Penguin 4.0 Update - The Good, The Bad and The Ugly, semrush.com

Searching

Donald Trump Pushes Debunked Theory That Google Suppressed Rival's Bad News, New York Times

SEO

Google Algorithm Update Shakes Up Image Boxes & Rank, Rank Ranger

Google Says App Indexing Ranking Boost Still Valid Regardless Of AMP, Search Engine Roundtable

Parts Of Google Penguin 4.0 Rolled Out Prior To Friday, Search Engine Roundtable

The Key to Succeeding with your Local SEO, Receptional.com

What Wikipedia Doesn't Tell You About SEO Techniques, KoMarketing

SEM / Paid Search

Google's Responsive Display Ads Pack A Punch, PPC Hero

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to business.solutions.ve@gmail.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us