SearchCap: Google web reviews, security reports & Penguin update

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SEO Six Sigma: 5 ways to scale your enterprise operation   Sep 7, 2016 by Jim Yu Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.

From Search Engine Land

Harvard Business Review report: Using analytics to create customer value Sep 7, 2016 by Digital Marketing Depot From data to impact: How analytics can create a competitive edge.

MarTech Europe is just 2 months away, don't miss out! Sep 7, 2016 by Scott Brinker We're now less than two months away from MarTech Europe, which will take place in London on 1-2 November.

Should you still be using an SEO enterprise platform? Sep 7, 2016 by Ian Bowden Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.

Google adds 'Reviews from the web' to critic reviews in local search results Sep 7, 2016 by Greg Sterling To be considered for inclusion sites will need to use review snippet markup.

Start of the 2016 Paralympics gets a Google doodle Sep 7, 2016 by Amy Gesenhues With events scheduled to last through September 18 in Rio, this is the first Paraolympics hosted in a Latin American city.

From Marketing Land

Harvard Business Review report: Using analytics to create customer value Sep 7, 2016 by Digital Marketing Depot From data to impact: How analytics can create a competitive edge.

Local SEO in 2017 and beyond: managed strategy vs. automation Sep 7, 2016 by Andrew Beckman There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.

Snapchat's Local Stories shift could help it fend off Instagram's Live Stories clone Sep 7, 2016 by Tim Peterson Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories.

Is Google filtering your business in the local search results? Sep 7, 2016 by Joy Hawkins Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.

Google is adding a second ad slot in Play Store search results Sep 7, 2016 by Ginny Marvin Two updates were introduced for search ads in Google Play store.

Adobe adds live video ad insertion and tighter video stream measurement Sep 7, 2016 by Barry Levine The announcements are the latest in the company's ongoing effort to tie online video/TV more closely to online marketing tools and techniques.

MarTech Europe is just 2 months away, don't miss out! Sep 7, 2016 by Scott Brinker 25+ fireside chats and individual sessions, led by martech experts.

From insight to action: 3 common pitfalls and strategies for more actionable data Sep 7, 2016 by Jordan Elkind How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.

How most startups do events wrong…and 6 ways to do them right Sep 7, 2016 by Megan Hannay Looking to get the most out of an event? Whether you're sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when choosing what to attend.

MarTech Today: Pokémon Go's data, MobileFuse/Cuebiq's 'Dwell Lift' & more Sep 7, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web

Industry

ClickZ Events and Search Engine Strategies Has Shut Down, Bill Hartzer

Local & Maps

Bing Maps V8 August 2016 Update, Bing Maps Blog

New Low Fuel Warning in Apple CarPlay iOS 10, CarPlay Life

Link Building

Buying links that others earned... Why not?, sistrix.com

Google Is Working On Their Penguin Launch Announcement, Search Engine Roundtable

Searching

New TripAdvisor Homepage Makes It Easier for Travelers to Conveniently Plan and Book a Complete Trip (None:TRIP), ir.tripadvisor.com

SEO

Google Says Site Command Should Show Rich Snippets If Implemented Correctly, Search Engine Roundtable

Log File Analysis: SEO Advantages and How to Do It For Free, semrush.com

The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time), Moz

Yoast SEO 3.5, Yoast

SEM / Paid Search

Lead Discovery Through New Trending Queries and Broad Match, Bing Ads

Gearing up for the holidays: how big brands plan to reach shoppers this year, Inside AdWords

How To Make A Good Account Manager Assignment, PPC Hero

How to Update Ad Group Names in Bing & Google, 3qdigital.com

New in Bing Ads: Compare your performance between two time periods, Bing Ads

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