Marketing from Scratch: SearchCap: SEO vectors, Google data studio & more

Featured story

What is Google Data Studio and how can you use it?

Sep 19, 2016 by Sherry Bonelli
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.

From Search Engine Land

	See how the top 13 SEO software platform providers stack up
	Sep 19, 2016 by Digital Marketing Depot What should you look for in a SEO software solution?

	Using word vectors and applying them in SEO
	Sep 19, 2016 by JR Oakes Contributor JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it's useful for SEO.

From Marketing Land

	Salesforce introduces Einstein — an AI layer for all its clouds
	Sep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.

	Twitter's relaxed character limit doesn't apply to ads, but there's a workaround
	Sep 19, 2016 by Tim Peterson Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here's the workaround.

	How to manage local listings for enterprise brands
	Sep 19, 2016 by Brian Smith Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.

	The immediate results of link building
	Sep 19, 2016 by Conrad Saam While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.

	Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views
	Sep 19, 2016 by Amy Gesenhues A look at last month's most watched video creators across YouTube, Facebook, Vine and Instagram according to Tubular Labs.

	Google Trips: Google's first potentially breakthrough travel tool
	Sep 19, 2016 by Greg Sterling The app automatically populates flight, hotel, rental car and restaurant reservations from Gmail and is available offline.

	Read Gartner's "CMO Spend Survey 2015-2016: Digital Marketing Comes of Age"
	Sep 19, 2016 by Digital Marketing Depot The "digital" in marketing is now a given, and CMO budgets are on the rise.

	Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
	Sep 19, 2016 by Barry Levine These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers.

	[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing
	Sep 19, 2016 by Matt McGee It's a special show this week as we invite three paid search specialists to spill the goods on what makes a successful holiday shopping campaign on Bing and Google.

	Bringing '90s nostalgia into a mobile world
	Sep 19, 2016 by Josh Todd For Yahoo, it's too little, too late. Meanwhile, Nintendo is riding on Pokémon Go's success. Columnist Josh Todd takes a look at the mobile hits and misses of the two iconic brands and explains what marketers can learn from them.

	This major content marketing benefit is worth the wait
	Sep 19, 2016 by Kerry Jones One of content marketing's biggest perks takes a while to materialize. Columnist Kerry Jones explains why SEO improvements are worth waiting for.

	Large marketers are winning in programmatic (Here's what you can do to stop them)
	Sep 19, 2016 by Kevin Lee How do you compete against the 'big boys' in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field.

	MarTech Today: Forrester predicts emerging tech, the Coalition for Better Ads & more
	Sep 19, 2016 by Barry Levine Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.