This Week In Search Advertising

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How you can better communicate PPC industry updates to clients   Sep 2, 2016 by Matt Umbro PPC is about more than just managing accounts -- it's about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.

Google's premium-level Ad Grants program no longer accepting applications Sep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.

Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google Sep 1, 2016 by Ginny Marvin A step-by-step look at getting more granular estimates from Keyword Planner.

The dust has settled on AdWords expanded text ads. What now? Sep 1, 2016 by Jason Puckett Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.

Why it's time to re-evaluate your AdWords account structure Aug 31, 2016 by Frederick Vallaeys Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.

Account-level sitelink extensions coming to AdWords Aug 31, 2016 by Ginny Marvin The new feature is currently rolling out.

Google debuts a brand-new look for Merchant Center Aug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features, including sharp new feed rules.

Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions Aug 30, 2016 by Digital Marketing Depot Live Webcast: Tuesday, September 15, 2016, 1:00 ET (10:00 PT)

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