Monday, September 12, 2016

This Week In Search Advertising

 
 
Featured story
 
6 data visualizations in the new AdWords that will save you a ton of time
 
Sep 8, 2016 by Ginny Marvin
New graphs make it possible to see and analyze data in seconds rather than hours.
 
 
Tips for when and how to use Feed Rules in Google Merchant Center
Sep 9, 2016 by Ginny Marvin
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
 
Google has updated the AdWords ad preview tool for expanded text ads
Sep 9, 2016 by Ginny Marvin
The view now includes sample ads and separate views for mobile and desktop.
 
The unexpected impact of Google automated ad extensions
Sep 9, 2016 by Michelle Cruz
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.
 
Here's a script that copies AdWords extensions to all your campaigns
Sep 8, 2016 by Daniel Gilbert
Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns.
 
Google rolls out Campaign Groups in AdWords
Sep 6, 2016 by Ginny Marvin
Reporting feature makes it easier to monitor performance across multiple campaigns.
 
"Enterprise Call Analytics Platforms: A Buyer's Guide" updated for 2016
Sep 6, 2016 by Digital Marketing Depot
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.
 
Google testing mobile Shop the Look ads for apparel & home products
Sep 6, 2016 by Ginny Marvin
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
 
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