This Week In Search Advertising

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Bidding on the competition: Is it really worth it?   Sep 15, 2016 by Jacob Baadsgaard Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.

Everything you need to know about marketing automation platforms in one report Sep 15, 2016 by Digital Marketing Depot See how the 13 top marketing automation platform providers stack up.

7 advanced tips for Google Shopping ads Sep 15, 2016 by David Rekuc As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.

The biggest Google ad updates are also the quietest Sep 15, 2016 by Andy Taylor Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.

Search takes to the cloud as users engage with new actions Sep 14, 2016 by Christi Olson Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.

Bing Ads launches Structured Snippets for text ads Sep 14, 2016 by Ginny Marvin The extension is rolling out globally.

Common PPC mistakes and how to avoid them Sep 14, 2016 by Laura Collins Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.

Google bumps Expanded Text Ad deadline to January 31, 2017 Sep 13, 2016 by Ginny Marvin Issues a set of dos and dont's for testing expanding text ads.

Drive PLA profits with keyword segmentation Sep 13, 2016 by Digital Marketing Depot Learn how you can incorporate query segmentation into your PLA channel yourself.

Bing Ads apps keep getting more useful, now with bulk editing Sep 13, 2016 by Ginny Marvin Hints of more functionality to come.

New: Access up to 5 AdWords accounts with one login Sep 13, 2016 by Ginny Marvin Also, no need to confirm user access invitations anymore.

Seeing Google Keyword Planner down? You're not alone Sep 13, 2016 by Ginny Marvin Many users with active campaigns are unable to access Keyword Planner.

AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments Sep 12, 2016 by Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17.

Upcoming webcast: How to optimize search, Facebook and display ads to drive offline sales Sep 12, 2016 by Digital Marketing Depot Reminder: Live Webcast -- Thursday, September 15, 2016, 1:00 ET (10:00 PT)

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