This Week In Search Advertising

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Bing Ads Editor now supports Shopping campaigns   Sep 23, 2016 by Ginny Marvin A new Shopping settings tab is now available in the editor panel.

Google brings store visits to Google Display Network, debuts cross-device retargeting Sep 26, 2016 by Greg Sterling Company says it can deliver 99% accuracy at 200 million stores globally.

Plan device-specific user experience strategies with Google AdWords' bid modifier Sep 23, 2016 by Thomas Stern Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

What's the Google AdWords Health Score and how is it different from existing tools? Sep 23, 2016 by Larry Kim AdWords recently released a Health Score feature that 'grades' your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

Setting up AdWords website call conversion tracking just got a bit easier Sep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces of code.

Bing partners with CBS Interactive in syndication deal Sep 20, 2016 by Ginny Marvin The deal is aimed at boosting mobile search volume and share for the Bing network.

The junior data scientist's guide to AdWords search campaign structure: how to mine hidden gems for huge wins Sep 20, 2016 by Todd Saunders In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.

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