Thursday, September 8, 2016

This Week In SEO

 
 
Featured story
 
5 ways ads are killing your site (& SEO)
 
Sep 8, 2016 by Kristine Schachinger
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.
 
 
Google reminds webmasters that widget links are against their webmaster guidelines
Sep 8, 2016 by Barry Schwartz
Don't be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links.
 
Harvard Business Review report: Using analytics to create customer value
Sep 7, 2016 by Digital Marketing Depot
From data to impact: How analytics can create a competitive edge.
 
Should you still be using an SEO enterprise platform?
Sep 7, 2016 by Ian Bowden
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
 
SEO Six Sigma: 5 ways to scale your enterprise operation
Sep 7, 2016 by Jim Yu
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.
 
How many days has it been since the last Google Penguin Update?
Sep 6, 2016 by Danny Sullivan
Caught by the Penguin anti-spam filter and fixed your site? Here's how long you've been waiting for a chance to be released.
 
Google Search Console improves Security Issues reports
Sep 6, 2016 by Barry Schwartz
The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues.
 
Google: Friday's update was not due to the Penguin algorithm
Sep 6, 2016 by Barry Schwartz
Google's John Mueller told us to cross off Penguin from the list of explanations for the Google update from this past Friday.
 
Don't get duped by duplicate content: 8 quick checks for every SEO
Sep 5, 2016 by Stephanie LeVonne
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
 
Is SEO right for your business?
Sep 2, 2016 by Marcus Miller
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
 
Is a big Google search update happening? Chatter thinks so.
Sep 2, 2016 by Barry Schwartz
The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.
 
Fixing historical redirects using Wayback Machine APIs
Sep 1, 2016 by Patrick Stox
Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.
 
How a Google Analytics change may be skewing your view of SEO's value
Sep 1, 2016 by Janet Driscoll Miller
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
 
SEO request for proposal (RFP) questions: what to expect
Sep 1, 2016 by Clay Cazier
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
 
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