SearchCap: SEMPO survey, HTTPS & more

Featured story

Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative   Oct 31, 2016 by Ginny Marvin On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.

From Search Engine Land

Choosing the right content marketing software for your business Oct 31, 2016 by Digital Marketing Depot Compare 24 leading content marketing software vendors

Take the State of Search Survey from SEMPO & Search Engine Land Oct 31, 2016 by Barry Schwartz Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a whole.

Why all search ads seem the same (and what you can do about it) Oct 31, 2016 by Pauline Jakober Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.

When going HTTPS, don't forget about local citations! Oct 31, 2016 by Andrew Shotland Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

From Marketing Land

Report: Apple Search Ads are driving installs with high retention rates Oct 31, 2016 by Ginny Marvin A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

It's not too late to maximize your Google Shopping in time for the holidays Oct 31, 2016 by Digital Marketing Depot Whether you're a beginner or a paid search pro, it's not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads.

Micro-moments and beyond: Understanding and optimizing for consumer intent Oct 31, 2016 by Thomas Stern Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.

The SEO power of portfolio entries, case studies & testimonials Oct 31, 2016 by Marcus Miller Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts Oct 31, 2016 by Greg Sterling Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.

Snaplytics launches Snapchat analytics Oct 31, 2016 by Barry Levine Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

Here's why bloggers give up (and how you can stay on track) Oct 31, 2016 by Timothy Carter Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.

What Snapchat's Discover ad sales shift may mean for marketers Oct 31, 2016 by Tim Peterson Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.

Strategies to maximize retail marketing efforts BEFORE holiday sales events Oct 31, 2016 by James Green The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.

The FCC passed 'sweeping' new privacy protections for consumers — or did it? Oct 31, 2016 by Greg Sterling Will 'opt-in consent' be buried in lengthy terms and conditions? Stay tuned.

Search News From Around The Web

Industry

The Stakes Are Rising in Google's Antitrust Fight With Europe, New York Times

Bing, Dogpile & Search Industry Halloween Home Pages, Search Engine Roundtable

Local & Maps

How to Get Around Google's New Local Business Review Guidelines, Search Engine People

Spooky Street View Treats, blog.google

Link Building

Upload a Disavow File and No Results? Here's Why, Bill Hartzer

Google Clarifies When It Is Safe to Remove URLs from Disavow Files, www.thesempost.com

Google Says Wikipedia Is Good At Getting Links To Individual Pages, Search Engine Roundtable

Google: It's Safe To Remove Links From Disavow If The Links Have Been Cleaned, Search Engine Roundtable

SEO

Google Still Figuring Out Issues With Their Mobile Index, Search Engine Roundtable

How to Conduct a Quickfire Technical SEO Audit, State of Digital

SEM / Paid Search

5 Frightful Paid Search Account Mistakes (& How To Fix Them), aimClear Blog

Campaign Analytics has now sunset, continue conversion tracking with Universal Event Tracking, Bing Ads

How Top Performers Can Radically Change Accounts…For Better or Worse, PPC Hero

Is Ad Extension Overload Hurting Performance?, Clix Marketing PPC Blog

Search Marketing

Moz Keyword Explorer vs. Google Keyword Planner, Moz

Develop your martech success story! Hear first-hand experiences from the experts at MarTech, 1-2 November in London Join the largest vendor-agnostic gathering of marketing technologists, data scientists and digital innovators at the intersection of marketing and technology: MarTech — The Marketing Technology Conference. Attend MarTech Europe and adopt proven strategies that provide the ultimate customer experience. Get ready for two days of case studies, strategic insights and networking opportunities. See the agenda. Register today and get £100 off All Access passes.

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This Week In Search Advertising

Featured story

Now you can share budgets in Bing Ads, too   Oct 27, 2016 by Ginny Marvin Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.

Due to a bug, AdWords Partners are told their Search Ad specializations have expired Oct 28, 2016 by Ginny Marvin The bug is also affecting company specialization data in Partner accounts.

It's not too late to maximize your Google Shopping in time for the holidays Oct 27, 2016 by Digital Marketing Depot Black Friday and Cyber Monday are just weeks away. Are you getting the most out of your Google Shopping campaigns?

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 Oct 26, 2016 by Ginny Marvin Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth.

Pull live inventory data from your product database and place it in your search ad copy Oct 26, 2016 by Jason Puckett Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

Bing Ads releases Expanded Text Ads globally Oct 25, 2016 by Ginny Marvin Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.

To win at search, take a page from display's playbook Oct 25, 2016 by Sponsored Content: Criteo As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.

Criteo launches Predictive Search to automate Google Shopping campaign optimizations Oct 25, 2016 by Ginny Marvin The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

Bing Ads rolls out a new, more comprehensive campaign setup process Oct 24, 2016 by Ginny Marvin The new workflow offers more access to features and functionality during the initial setup.

Using PPC brand protection to decrease campaign costs by 51% Oct 24, 2016 by Lori Weiman Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.

Are you still bidding like it's 2007? Oct 24, 2016 by Sponsored Content: [24]7 Why conventional bidding methods leave money on the table.

Develop your martech success story! Hear first-hand experiences from the experts at MarTech, 1-2 November in London Join the largest vendor-agnostic gathering of marketing technologists, data scientists and digital innovators at the intersection of marketing and technology: MarTech — The Marketing Technology Conference. Attend MarTech Europe and adopt proven strategies that provide the ultimate customer experience. Get ready for two days of case studies, strategic insights and networking opportunities. See the agenda. Register today and get £100 off All Access passes.

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Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to business.solutions.ve@gmail.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us