Oct 7, 2016 by Christine Churchill Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
Facebook's Events from Facebook app offers an in-app calendar that can sync schedules from other calendars, like Apple's iCal, Microsoft's Exchange and Google Calendar.
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
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