Oct 26, 2016 by Brian Ussery Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
Replaceable. How many of you hear that word in the back of your mind when you read the term "artificial intelligence," in reference to the value you add to your organization?
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.
The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.
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