Monday, October 24, 2016

SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle

 
 
Featured story
 
SEO on a budget: How a small manufacturer started a program from scratch
 
Oct 24, 2016 by Dianna Huff
Think you don't have the resources for an effective SEO program? Think again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
 
From Search Engine Land

Don't miss MarTech Europe next week. Hope to see you there!
Oct 24, 2016 by Scott Brinker

Hear from the experts: leading brands will share how they've integrated marketing technologies to help solve problems within their organisation, meet the demands of their customers, and remain ahead of the curve. See the complete speakers and sessions lineup here.[more]


Bing Ads rolls out a new, more comprehensive campaign setup process
Oct 24, 2016 by Ginny Marvin

The new workflow offers more access to features and functionality during the initial setup.


A successful SEO program starts with the right budget
Oct 24, 2016 by Digital Marketing Depot

How much should your business pay to achieve SEO results?


Using PPC brand protection to decrease campaign costs by 51%
Oct 24, 2016 by Lori Weiman

Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.


Antoni van Leeuwenhoek Google Doodle marks Father of Microbiology's 384th birthday
Oct 24, 2016 by Amy Gesenhues

Designed by Doodler Gerben Steenks, today's Doodle pays tribute to the Dutch scientist credited with being the world's first microbiologist.


Are you still bidding like it's 2007?
Oct 24, 2016 by Sponsored Content: [24]7

Why conventional bidding methods leave money on the table.

From Marketing Land

How keyword segmentation can increase Google Shopping profits
Oct 24, 2016 by Digital Marketing Depot

Learn how to stay competetive in increasingly crowded product listing ad (PLA) channels.


Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Oct 24, 2016 by Matt McGee

Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.


How to dominate local SEO: more challenging in an evolving local search environment
Oct 24, 2016 by Sherry Bonelli

Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.


Is your location data being held hostage?
Oct 24, 2016 by Adam Dorfman

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.


The eerie future of AdWords targeting
Oct 24, 2016 by Todd Saunders

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.


[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce's Leslie Fine & more
Oct 24, 2016 by Matt McGee

In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.


IBM's Weather Company employs Watson to boost its updated ad targeting platform
Oct 24, 2016 by Barry Levine

Watson interprets the company's massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.


October surprise: When brands enter the political discussion
Oct 24, 2016 by Chris Kerns

Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.


Organizing for simplicity: An inside look at Humana's digital transformation
Oct 24, 2016 by Nadine Dietz & Erica Seidel

Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.

 
Search News From Around The Web
 
Industry
 
Dyn Says Cyberattack Has Ended, Investigation Continues, www.wsj.com
 
Mobile Moves to Majority Share of Google's Worldwide Ad Revenues, www.emarketer.com
 
Link Building
 
15 Tools for Link Building, www.practicalecommerce.com
 
Local & Maps
 
Cancelled Moz Local: How Many Listings Still Stand?, www.localvisibilitysystem.com
 
Google Maps Updates The Search Interface & Results, www.seroundtable.com
 
Searching
 
Google is Testing a Completely New Layout, Sergey Alakov
 
Google Launches Many New Search Changes Towards End Of Quarter, www.seroundtable.com
 
SEM / Paid Search
 
3 Helpful Apps to Visualize and Simplify Google Analytics Data, www.internetmarketingninjas.com
 
7 Bing Ads Changes That PPC Marketers Need to Know, www.searchenginejournal.com
 
How to Apply Holiday Shopping Insights to Your Analytics Strategies, analytics.googleblog.com
 
What You Need to Know About Google Surveys 360, www.cmswire.com
 
With Changing Auction Mechanics, More Agencies Go Direct To Publisher, adexchanger.com
 
SEO
 
6 SEO Pricing Factors Where Your Ignorance can be Deadly, www.searchenginejournal.com
 
A Guide on How to Use XPath and Text Analysis to Pitch Content, moz.com
 
Dominate SEO and PPC Listings With These 5 Tactics, www.ppchero.com
 
Faking HTTPS Boost and No Rank Increase for Penguin, ignitevisibility.com
 
Fight Duplicate Content with a Canonical SEO Strategy, www.verticalmeasures.com
 
Google's AMP Filter In Search Console Only Filters Top Stories, www.seroundtable.com
 
How to Increase Site Speed and Improve Your SEO Ranking, www.problogger.net
 
The Future of AMP and SEO, www.searchenginejournal.com
 
Why SEO Needs Better Testing, www.stonetemple.com
 
Develop your martech success story! Hear first-hand experiences from the experts at MarTech, 1-2 November in London

Join the largest vendor-agnostic gathering of marketing technologists, data scientists and digital innovators at the intersection of marketing and technology: MarTech — The Marketing Technology Conference. Attend MarTech Europe and adopt proven strategies that provide the ultimate customer experience. Get ready for two days of case studies, strategic insights and networking opportunities. See the agenda. Register today and get £100 off All Access passes.

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to business.solutions.ve@gmail.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

No comments:

Post a Comment