SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search

Featured story

Criteo launches Predictive Search to automate Google Shopping campaign optimizations   Oct 25, 2016 by Ginny Marvin The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

From Search Engine Land

Bing Ads releases Expanded Text Ads globally Oct 25, 2016 by Ginny Marvin Advertisers can create new expanded text ads in Bing Ads or import them from Google AdWords.

Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform's streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.

New MarTech Intelligence Report: Digital Analytics Platforms Oct 25, 2016 by Digital Marketing Depot Everything you need to know about enterprise digital analytics platforms

Long-term SEO: Proving the value now Oct 25, 2016 by Casie Gillette How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

Penguin 4.0: Necessary and positive improvement Oct 25, 2016 by Andrew Dennis Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.

To win at search, take a page from display's playbook Oct 25, 2016 by Sponsored Content: Criteo As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.

From Marketing Land

Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform's streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.

11 marketing technologies & resources you probably haven't heard of yet Oct 25, 2016 by Travis Wright What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.

SEO on a budget: How a small manufacturer started a program from scratch Oct 25, 2016 by Dianna Huff Think you don't have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.

Mobile shopping is hard, but only if retailers keep it that way Oct 25, 2016 by Liad Agmon Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers' preferences.

Using PPC brand protection to decrease campaign costs by 51% Oct 25, 2016 by Lori Weiman Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.

Amazon should generate more than $78 billion from Prime members this year Oct 25, 2016 by Greg Sterling Roughly 65 million US Prime members spend an average of $1,200 per year.

Why marketers must be data-driven Oct 25, 2016 by Victoria Godfrey Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

Google Tag Manager now supports AMP (Accelerated Mobile Pages) Oct 25, 2016 by Matt McGee Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.

8 best practices for contextual campaigns Oct 25, 2016 by Rebecca Lieb How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.

Amazon adds 66 new Dash buttons, cites "exponential growth" of Dash orders Oct 25, 2016 by Matt McGee New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts... and Amazon itself.

Location data now becomes part of 'big data' in IBM's Cognos and Watson Oct 25, 2016 by Greg Sterling Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.

Search News From Around The Web

Industry

Jamboard — the whiteboard, reimagined for collaboration in the cloud, https://blog.google.com

Nearly $4 Million in Grants Awarded By Yahoo Employee Foundation, yahoo.tumblr.com

Link Building

6 Smart Ways to Get Quality Backlinks for SEO, blog.crazyegg.com

Weekly Guide to Building Backlinks (Step-by-Step Guide), ignitevisibility.com

Local & Maps

Google Maps for iOS updated with food delivery service integration, plus codes, more, 9to5mac.com

Google Tests Map Toggle Expansion Button In Search Results, www.seroundtable.com

How to Use Local Data Aggregators to Cost-Effectively Manage Your Business Listings, www.searchenginejournal.com

Searching

Google Tests Different Green Color For URL In Search Results, www.seroundtable.com

SEM / Paid Search

Bing's Expanded Text Ads Even Outperform Google's, www.wordstream.com

Expanded Text Ads on Display - 3 Takeaways from A/B Testing, 3qdigital.com

How to Set Up Goals in Google Analytics: Step by Step Directions, www.takeflyte.com

PPC On the Go: Making Yourself Mobile, www.clixmarketing.com

Social Media Advertising vs. Traditional PPC, smallbiztrends.com

SEO

Basics of Log File Analysis - What You Need To Know, www.goinflow.com

How Deep Learning Powers Video SEO, www.searchenginejournal.com

The Technical SEO Renaissance: The Whys and Hows of SEO's Forgotten Role in the Mechanics of the Web, moz.com

Use Yoast SEO to make your content findable, yoast.com

The Increasing Impact of Reviews and Google+ (?!) on Local SEO, streetfightmag.com

Using Top-of-Funnel Content to Drive SEO Results, www.komarketingassociates.com

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