Marketing from Scratch: SearchCap: Google AdWords payday loans, organic results study & Viv

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After 4 months & 125M+ pages indexed, where are we with AMP?

Oct 6, 2016 by Kristi Kellogg
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).

From Search Engine Land

	Take back control of your content
	Oct 6, 2016 by Digital Marketing Depot Live Webcast: Thursday, October 20, 2016 - 01:00 PM EDT (10:00 AM PDT)

	Report: Number of Google organic blue links results drops from 10 to 8.5
	Oct 6, 2016 by Barry Schwartz Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.

	Why are payday loan ads still showing on Google after the ban?
	Oct 6, 2016 by Ginny Marvin A deep look at how the payday loan industry is able to keep advertising despite Google's policy changes.

	The 7 best ad and landing page elements to boost online conversions
	Oct 6, 2016 by Mona Elesseily How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.

	PPC + SEO = match made in marketing heaven
	Oct 6, 2016 by Julian Connors Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.

	Dynamic Ad Extensions: don't let your sitelinks and callouts get out of date
	Oct 6, 2016 by Daniel Gilbert Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.

	Buying Viv, Samsung makes its "me too" virtual assistant play
	Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious product vision is realized.

From Marketing Land

	Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter
	Oct 6, 2016 by Barry Levine New data shows that the current standard of 'viewability' -- half the ad on-screen for a second -- is far too low to have much value for advertisers.

	Infographic: 11 amazing hacks that will boost your organic click-through rates
	Oct 6, 2016 by Larry Kim Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.

	Give Google a break: Tackling paid links is harder than you may think
	Oct 6, 2016 by Ian Bowden Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.

	Why 2016 is NOT the year of conversion optimization
	Oct 6, 2016 by Brian Massey Columnist Brian Massey says it's not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.

	How to see all the Facebook Live video that's happening around the world
	Oct 6, 2016 by Tim Peterson From political stump speeches to local TV news to piracy to porn, there's a lot of programming being broadcast through Facebook Live.

	So you want to build a #martech marketing stack?
	Oct 6, 2016 by Matt McGee How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.

	Paid search vs. paid social: how to design the ideal marketing mix
	Oct 6, 2016 by AJ Wilcox Don't focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts.

	How to find the email personalization sweet spot
	Oct 6, 2016 by Scott Heimes How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries.

	AdSense tweaks the look for text ads again
	Oct 6, 2016 by Ginny Marvin The new look is meant to emphasize the ad copy by reducing design elements.

	MarTech Today: Salesforce buys Krux, featured snippets & a new kind of 'augmented reality'
	Oct 6, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.