SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

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Using search marketing to amplify TV buys: SMX East 2016   Oct 4, 2016 by Erin Everhart Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.

From Search Engine Land

Google seeks to humanize its brand with new "Google Assistant" female persona Oct 4, 2016 by Greg Sterling Think of her as a 'companion' who is 'always there but never in the way.'

With Google Assistant & Google Home, Google seeks to win the hands-free generation of search Oct 4, 2016 by Danny Sullivan Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.

Google and Progressive Web Apps: the mobile experience and SEO Oct 4, 2016 by Jim Yu What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

Multi-location local SEO strategy: domain structure Oct 4, 2016 by Andrew Beckman How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.

Bing Ads opens pilot for device bidding Oct 4, 2016 by Ginny Marvin Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.

Don't let your business play possum with local search Oct 4, 2016 by Adam Dorfman Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses.

WordPress.com adds "advanced" SEO tools, and it'll make you smile Oct 4, 2016 by Matt McGee Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com's "advanced" tools offer exactly that.

From Marketing Land

Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company's latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.

How mobile has changed the way we search, based on 10+ years of eye-tracking studies Oct 4, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.

Google opens the AMP fire hose Oct 4, 2016 by Barb Palser Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that's been hidden from view.

3 mysterious and scary ways AdWords budget creep can happen to you Oct 4, 2016 by Pauline Jakober Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.

NRF's 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth Oct 4, 2016 by Greg Finn The National Retail Federation has announced a moderate forecast for retailers across the board and a favorable forecast for those non-store sellers.

Google debuts new Pixel phone, Google Home & Google Assistant Oct 4, 2016 by Danny Sullivan New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event today.

Don't overlook your current customers with your ABM strategy Oct 4, 2016 by Thomas Koletas Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers.

Criteo set to acquire HookLogic Oct 4, 2016 by Ginny Marvin HookLogic's solution that powers search ads on retail and travel sites will continue to operate, says Criteo.

How to get more mileage out of the content you create Oct 4, 2016 by Ural Cebeci How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more.

Amazon bans incentivized reviews outside of its own Vine program Oct 4, 2016 by Ginny Marvin Manufacturers will no longer be permitted to provide products independently in exchange for reviews.

MarTech Today: Demandbase's AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose Oct 4, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Search News From Around The Web

Industry

#SMX East Day 3 Session Recap: Conversion Rates & The Law of Diminishing Astonishment, aimClear

The 9 Habits of an SEO Freelancer, Search Engine Journal

Local & Maps

Google Serving AdWords Local 4-Packs in Mobile Search Results, www.thesempost.com

SEM / Paid Search

How To Identify AdWords Performance Issues, PPC Hero

A Step-By-Step Guide To Yahoo Gemini, PPC Hero

Google Silently Introduces New Display Keywords Targeting Settings on the Display Network, www.wordstream.com

How to Maximize Your AdWords ROI, www.wordstream.com

The 23 Habits of Highly Effective PPC Experts, Avalaunch Media

Writing Irresistible PPC Ads, Practical E-Commerce

SEO

Crawling Gotcha: Rel="Canonical" Creating 404's or Weird Redirects for Google, www.internetmarketingninjas.com

Google Not Concerned Over Negative SEO With New Penguin 4.0, Search Engine Roundtable

Google Posts Directly to Search Feature Expansion Continues – Now What?, Mike Blumenthal

SEO Trek: The Search for Google RankBrain* [New Data], moz.com

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