Oct 17, 2016 by Bryson Meunier You've heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
What's the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
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