Marketing from Scratch: SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets

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Infographic: 11 amazing hacks that will boost your organic click-through rates

Oct 5, 2016 by Larry Kim
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.

From Search Engine Land

	AdWords Editor now supports more ad formats, device bidding
	Oct 5, 2016 by Ginny Marvin Advertisers can create and edit Gmail ads and more in version 11.6.

	Is Account-Based Marketing right for your business?
	Oct 5, 2016 by Digital Marketing Depot Learn how to measure Account-Based Marketing against metrics that matter, like conversion and velocity impact.

	How to check which URLs have been indexed by Google using Python
	Oct 5, 2016 by Paul Shapiro Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren't? Columnist Paul Shapiro has a Python script that does just that.

	Infographic: 11 amazing hacks that will boost your organic click-through rates
	Oct 5, 2016 by Larry Kim Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.

	Give Google a break: Tackling paid links is harder than you may think
	Oct 5, 2016 by Ian Bowden Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.

	Google My Business testing advanced verification process for spammy map categories
	Oct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business.

	Google Home responding with featured snippets
	Oct 5, 2016 by Barry Schwartz Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.

	Wanted: session ideas for SMX West
	Oct 5, 2016 by Chris Sherman We want your input to help us plan our upcoming SMX West conference, which will be taking place March 21–23, 2017, in San Jose.

From Marketing Land

	Don't let your business play possum with local search
	Oct 5, 2016 by Adam Dorfman Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses.

	Multi-location local SEO strategy: domain structure
	Oct 5, 2016 by Andrew Beckman How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.

	Google and Progressive Web Apps: the mobile experience and SEO
	Oct 5, 2016 by Jim Yu What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

	Using search marketing to amplify TV buys: SMX East 2016
	Oct 5, 2016 by Erin Everhart Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.

	What you need to know about the state of mobile advertising
	Oct 5, 2016 by Aaron Strout Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.

	Google's Assistant, Home announcements preview a new kind of 'augmented reality'
	Oct 5, 2016 by Barry Levine With the launch of this new ecosystem, the physical world adds more digital layers.

	How Pinterest is cracking the social commerce code
	Oct 5, 2016 by Wayne St. Amand As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales.

	MarTech Today: Google's big event, Criteo buys HookLogic & WordPress.com adds SEO tools
	Oct 5, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.