Oct 14, 2016 by Amy Bishop When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
What's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.
Gary Illyes from Google told us Google's new Penguin 4.0 algorithm devalues spam, ignores it -- but Panda demotes the spam by adjusting the rankings down.
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.
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