Oct 13, 2016 by Jacob Baadsgaard Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
To create parity with News Feed ads, Facebook will appraise Audience Network publishers' ad placements based on what people do after they click on them.
With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines 10 tips for achieving a highly successful quarter.
We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
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