Oct 10, 2016 by Barry Schwartz Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities.
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demoting the site.
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.
Apple's most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
It's one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a "measurement framework" to ensure your metrics bring you actionable marketing insights.
In part one of a two-part podcast conversation, we speak with Google's Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.
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