SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant

Featured story

How Google uses machine learning in its search algorithms   Oct 18, 2016 by Barry Schwartz Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.

From Search Engine Land

How keyword segmentation can increase Google Shopping profits Oct 18, 2016 by Digital Marketing Depot Learn how to stay competitive in increasingly crowded product listing ad (PLA) channels.

Google's HTTPS algorithm still only looks at the URL to give ranking boost Oct 18, 2016 by Barry Schwartz Believe it or not, insecure web pages can still get the HTTPS ranking boost.

Enterprise SEOs, unite! The SMX East 2016 session recap Oct 18, 2016 by Eric Enge What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.

3 things to do after a major Google algorithm update Oct 18, 2016 by Ryan Shelley Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.

Google Assistant is only an incremental advance over current voice search Oct 18, 2016 by Greg Sterling High expectations made me want it to do more and be more naturally conversational. But that will come.

Google AdWords click-to-text message extension is coming out of beta Oct 18, 2016 by Ginny Marvin With the new mobile ad extension, users will be able to connect with advertisers via SMS.

From Marketing Land

Take your paid search campaigns to the next level Oct 18, 2016 by Digital Marketing Depot Automate paid search bidding with predictive data to boost campaign performance by 10% or more.

Study: full-page interstitials alienate users, send them racing for the X-it Oct 18, 2016 by Greg Sterling However, opt-in, contextually relevant video saw positive response from users.

Instagram highlights Stories on Explore tab to boost viewership Oct 18, 2016 by Tim Peterson Stories appearing atop Instagram's Explore tab will be curated from accounts you don't already follow on Instagram.

eBay Collective launches with "Shop the Look" AI technology Oct 18, 2016 by Matt McGee Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.

Dear Google, how about OS targeting? Programmatic search? Oct 18, 2016 by Kevin Lee In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016 Oct 18, 2016 by Aaron Levy Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

Facebook will help mobile apps aim push notifications based on people's in-app actions Oct 18, 2016 by Tim Peterson Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.

Three big, long-term predictions for the future of martech Oct 18, 2016 by David Booth Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.

7 marketing gimmicks that could damage your brand Oct 18, 2016 by Timothy Carter It's one thing to be creative, but quite another when things take a turn for the worse. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.

Will usability issues hinder Google Assistant, the star of Google's new Pixel phone? Oct 18, 2016 by Danny Sullivan Voice-only search might limit Google Assistant and split attention between it and the search bar -- which is now hidden behind a button.

Search News From Around The Web

Industry

Poll: 77% Of Webmasters Want Google To Confirm More Algorithm Updates, Search Engine Roundtable

Yahoo to Lose First Search Engine Partner Since Its Scandal. Will Others Follow?, Start Page

Link Building

Links As SEO Ranking Factor: Still Powerful After All These Years, Stone Temple Consulting

Local & Maps

4 Big Local Marketing Trends - Plus 8 Ways to Adapt, www.wordstream.com

How To Claim Or Add Your Business To Google, Small Biz Trends

Searching

6 Mistakes to Avoid with Microsoft's Hybrid Search, CMS Wire

Google Searches Reveal How The Rest Of The World Sees This Terrible Election, Fast Company Design

Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less, Moz

Use Bing's Campaign Landscape Before You Vote, Bing Search Blog

SEM / Paid Search

5 Insights From Spending $500m in Ad Spend [STUDY], Search Engine Journal

ETAs Ruined My Ad Tests (& How We Can Overcome This), PPC Hero

Here's How You Can Up Your Click Through Rate, Small Biz Trends

How to Run an A/B Test in Google Analytics, Kiss Metrics

How to Start Making Profits From PPC Campaigns, Search Engine Journal

SEO

AMP Pages Don't Need Google Sitemap XML Files, Search Engine Roundtable

As Voice Search Gains Importance, So Does Schema Mark-up for SMB Sites, Street Fight

Better search results lead to more sales for Fanatics, Internet Retailer

The Importance of Content Marketing to Your SEO Strategy, Search Influence

The importance of original content for SEO, Yoast

Which Social Media Platforms Should You Use for SEO?, Search Engine Guide

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