SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Featured story

Allstate: Offline call data improved SEM performance and the customer experience   Oct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs.

From Search Engine Land

3 mysterious and scary ways AdWords budget creep can happen to you Oct 3, 2016 by Pauline Jakober Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.

How mobile has changed the way we search, based on 10+ years of eye-tracking studies Oct 3, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.

Google opens the AMP fire hose Oct 3, 2016 by Barb Palser Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that's been hidden from view.

From Marketing Land

Authority & link building with real-time Penguin

The myth of the duplicate content penalty

Yext literally helps drive customers to stores with 'Ride with Uber' integration

Prepping SEO for 2017: it's all about the ROI

Learn to measure Account-Based Marketing

Why call tracking helps improve PPC lead generation account performance

Facebook's Marketplace gets the mobile home tab that was supposed to go to Live

What you didn't know about recent Quality Score changes

Facebook's Craigslist-style Marketplace isn't open to brands, Page owners

The martech lowdown: 2016 trends in review and a look at our bright future

What brands should know about Facebook's new and upcoming average watch time metrics

Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

Tackling social media myths

MarTech Today: Gmail's support for responsive design, PullString's intelligent conversation platform & more

A CMO's View: How The Palace's email marketing brings Detroit Pistons fans home

Clinton wins Grubhub presidential 'debate' as diners cast votes with special discount codes

How the newest Adobe-Microsoft partnership resembles 'Jerry Maguire'

Search News From Around The Web

Industry

Looking Back on SMX East 2016, Overit

Link Building

Google Says Directories Often Not The Right Way To Build Links, Search Engine Roundtable

Local & Maps

A Summary of Recent Local Pack Tests, Mike Blumenthal

Google Showing Blue Pins in Local 3-Pack to Mark Higher Relevancy, www.thesempost.com

Google Showing Related Category Carousels for Local Brand Queries, www.localseoguide.com

SEM / Paid Search

Academy for Ads: On-The-Go Training for Google's Ad Products, smallbusiness.googleblog.com

Cross-Device Retargeting Strategies in a Post-Cookie SEM World, aimClear

Google Testing Grey Icons in Google AdWords Mobile Ads, www.thesempost.com

How Excel Can Do Your UTM Term Tagging For You, www.clixmarketing.com

Using Google Analytics To Power AdWords Campaigns, PPC Hero

SEO

Penguin 4.0 Recovery Case Studies, Marie Haynes Consulting

The Future of SEO: Lessons from Rand Fishkin and Sarah Bird, www.inc.com

12% Said They Saw Ranking Improvements After Google Penguin 4.0, Search Engine Roundtable

Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?, moz.com

SEO: Reclaiming Links to Deleted Pages, Practical E-Commerce

The Google History from an SEO Consultants Perspective, www.brianchappell.com

Why Authority Matters to SEO, Stone Temple

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