SearchCap: SEMPO survey, HTTPS & more

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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative   Oct 31, 2016 by Ginny Marvin On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.

From Search Engine Land

Choosing the right content marketing software for your business Oct 31, 2016 by Digital Marketing Depot Compare 24 leading content marketing software vendors

Take the State of Search Survey from SEMPO & Search Engine Land Oct 31, 2016 by Barry Schwartz Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a whole.

Why all search ads seem the same (and what you can do about it) Oct 31, 2016 by Pauline Jakober Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.

When going HTTPS, don't forget about local citations! Oct 31, 2016 by Andrew Shotland Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

From Marketing Land

Report: Apple Search Ads are driving installs with high retention rates Oct 31, 2016 by Ginny Marvin A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

It's not too late to maximize your Google Shopping in time for the holidays Oct 31, 2016 by Digital Marketing Depot Whether you're a beginner or a paid search pro, it's not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads.

Micro-moments and beyond: Understanding and optimizing for consumer intent Oct 31, 2016 by Thomas Stern Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.

The SEO power of portfolio entries, case studies & testimonials Oct 31, 2016 by Marcus Miller Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts Oct 31, 2016 by Greg Sterling Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.

Snaplytics launches Snapchat analytics Oct 31, 2016 by Barry Levine Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

Here's why bloggers give up (and how you can stay on track) Oct 31, 2016 by Timothy Carter Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.

What Snapchat's Discover ad sales shift may mean for marketers Oct 31, 2016 by Tim Peterson Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.

Strategies to maximize retail marketing efforts BEFORE holiday sales events Oct 31, 2016 by James Green The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.

The FCC passed 'sweeping' new privacy protections for consumers — or did it? Oct 31, 2016 by Greg Sterling Will 'opt-in consent' be buried in lengthy terms and conditions? Stay tuned.

Search News From Around The Web

Industry

The Stakes Are Rising in Google's Antitrust Fight With Europe, New York Times

Bing, Dogpile & Search Industry Halloween Home Pages, Search Engine Roundtable

Local & Maps

How to Get Around Google's New Local Business Review Guidelines, Search Engine People

Spooky Street View Treats, blog.google

Link Building

Upload a Disavow File and No Results? Here's Why, Bill Hartzer

Google Clarifies When It Is Safe to Remove URLs from Disavow Files, www.thesempost.com

Google Says Wikipedia Is Good At Getting Links To Individual Pages, Search Engine Roundtable

Google: It's Safe To Remove Links From Disavow If The Links Have Been Cleaned, Search Engine Roundtable

SEO

Google Still Figuring Out Issues With Their Mobile Index, Search Engine Roundtable

How to Conduct a Quickfire Technical SEO Audit, State of Digital

SEM / Paid Search

5 Frightful Paid Search Account Mistakes (& How To Fix Them), aimClear Blog

Campaign Analytics has now sunset, continue conversion tracking with Universal Event Tracking, Bing Ads

How Top Performers Can Radically Change Accounts…For Better or Worse, PPC Hero

Is Ad Extension Overload Hurting Performance?, Clix Marketing PPC Blog

Search Marketing

Moz Keyword Explorer vs. Google Keyword Planner, Moz

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