This Week In Local Search

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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.   Oct 10, 2016 by Wesley Young Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.

Forget about unique content. Try actually BEING local! Oct 10, 2016 by Greg Gifford Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd.

Results from the Local SEO Ranking Factors Study presented at SMX East Oct 7, 2016 by Christine Churchill Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.

Local SEO now has an organic ROI tracking method Oct 7, 2016 by Lydia Jorden Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.

Google My Business testing advanced verification process for spammy map categories Oct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business.

Multi-location local SEO strategy: domain structure Oct 4, 2016 by Andrew Beckman How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.

Don't let your business play possum with local search Oct 4, 2016 by Adam Dorfman Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses.

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