This Week In Search Advertising

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Updating your SEM toolbox with new, shiny tools –- SMX East 2016   Sep 29, 2016 by Pauline Jakober Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

What's new and cool at Google from SMX East 2016 Sep 30, 2016 by Mark Traphagen At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

Why call tracking helps improve PPC lead generation account performance Sep 30, 2016 by Jeff Baum Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.

Apple rolls out Search Ads for the App Store Sep 29, 2016 by Greg Sterling Ads go live October 5 -- Apple is offering $100 credit toward the first campaign.

How to implement mobile-specific ad copy for AdWords expanded text ads Sep 28, 2016 by Jason Puckett If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.

What you didn't know about recent Quality Score changes Sep 28, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

Drive offline sales with Google Sep 27, 2016 by Digital Marketing Depot How has Google changed a consumer's path to making a physical purchase?

Google to roll out cross-device retargeting Sep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months.

Google brings store visits to Google Display Network, debuts cross-device retargeting Sep 26, 2016 by Greg Sterling Company says it can deliver 99% accuracy at 200 million stores globally.

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