Marketing from Scratch: This Week In Search Advertising

Featured story

Oct 21, 2016 by Todd Saunders
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.

Are you still bidding like it's 2007?

Oct 24, 2016 by Sponsored Content: [24]7
Why conventional bidding methods leave money on the table.

For manufacturers selling in retail chains, Google launches affiliate location ad extensions

Oct 20, 2016 by Ginny Marvin
The extension lets manufacturers show users nearby retail chains where their products are carried in their AdWords ads.

Google adds forecasting and trend data for existing keywords in Keyword Planner

Oct 19, 2016 by Ginny Marvin
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.

Google AdWords click-to-text message extension is coming out of beta

Oct 18, 2016 by Ginny Marvin
With the new mobile ad extension, users will be able to connect with advertisers via SMS.

Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Oct 17, 2016 by Aaron Levy
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

Dear Google, how about OS targeting? Programmatic search?

Oct 17, 2016 by Kevin Lee
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

Develop your martech success story! Hear first-hand experiences from the experts at MarTech, 1-2 November in London

Join the largest vendor-agnostic gathering of marketing technologists, data scientists and digital innovators at the intersection of marketing and technology: MarTech — The Marketing Technology Conference. Attend MarTech Europe and adopt proven strategies that provide the ultimate customer experience. Get ready for two days of case studies, strategic insights and networking opportunities. See the agenda. Register today and get £100 off All Access passes.