Marketing from Scratch: This Week In Search Advertising

Featured story

Now you can share budgets in Bing Ads, too

Oct 27, 2016 by Ginny Marvin
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.

Due to a bug, AdWords Partners are told their Search Ad specializations have expired

Oct 28, 2016 by Ginny Marvin
The bug is also affecting company specialization data in Partner accounts.

It's not too late to maximize your Google Shopping in time for the holidays

Oct 27, 2016 by Digital Marketing Depot
Black Friday and Cyber Monday are just weeks away. Are you getting the most out of your Google Shopping campaigns?

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

Oct 26, 2016 by Ginny Marvin
Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth.

Pull live inventory data from your product database and place it in your search ad copy

Oct 26, 2016 by Jason Puckett
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

Bing Ads releases Expanded Text Ads globally

Oct 25, 2016 by Ginny Marvin
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.

To win at search, take a page from display's playbook

Oct 25, 2016 by Sponsored Content: Criteo
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Oct 25, 2016 by Ginny Marvin
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

Bing Ads rolls out a new, more comprehensive campaign setup process

Oct 24, 2016 by Ginny Marvin
The new workflow offers more access to features and functionality during the initial setup.

Using PPC brand protection to decrease campaign costs by 51%

Oct 24, 2016 by Lori Weiman
Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.

Are you still bidding like it's 2007?

Oct 24, 2016 by Sponsored Content: [24]7
Why conventional bidding methods leave money on the table.

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