Thursday, October 6, 2016

This Week In SEO

 
 
Featured story
 
How to check which URLs have been indexed by Google using Python
 
Oct 5, 2016 by Paul Shapiro
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren't? Columnist Paul Shapiro has a Python script that does just that.
 
 
Infographic: 11 amazing hacks that will boost your organic click-through rates
Oct 5, 2016 by Larry Kim
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
 
Give Google a break: Tackling paid links is harder than you may think
Oct 5, 2016 by Ian Bowden
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
 
Google Home responding with featured snippets
Oct 5, 2016 by Barry Schwartz
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
 
With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Oct 4, 2016 by Danny Sullivan
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
 
WordPress.com adds "advanced" SEO tools, and it'll make you smile
Oct 4, 2016 by Matt McGee
Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com's "advanced" tools offer exactly that.
 
How mobile has changed the way we search, based on 10+ years of eye-tracking studies
Oct 3, 2016 by Kristi Kellogg
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.
 
Google opens the AMP fire hose
Oct 3, 2016 by Barb Palser
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that's been hidden from view.
 
Authority & link building with real-time Penguin
Sep 30, 2016 by Marcus Miller
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
 
Prepping SEO for 2017: it's all about the ROI
Sep 29, 2016 by Janet Driscoll Miller
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
 
The myth of the duplicate content penalty
Sep 29, 2016 by Patrick Stox
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
 

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