Thursday, October 13, 2016

This Week In SEO

 
 
Featured story
 
Google says Penguin 4.0 roll out now complete
 
Oct 13, 2016 by Barry Schwartz
If you haven't seen a Google Penguin recovery by now, you may still need to do some link clean up. Google Penguin 4.0 is now fully rolled out.
 
 
Why Google's quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
Oct 11, 2016 by Glenn Gabe
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
 
I'll stop the world and link with you
Oct 11, 2016 by Julie Joyce
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
 
Google looking at how to measure brand awareness for search
Oct 11, 2016 by Barry Schwartz
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google's UX team is looking at ways to measure brand awareness.
 
Google Penguin looks mostly at your link source, says Google
Oct 10, 2016 by Barry Schwartz
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demoting the site.
 
Google labels your links, such as 'footer' or Penguin-impacted
Oct 10, 2016 by Barry Schwartz
Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities.
 
Exploring a newly granted Google patent around social signals
Oct 7, 2016 by Dave Davies
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
 
AMP is one year old and growing fast. Will it ultimately trump responsive design?
Oct 7, 2016 by Greg Sterling
There are now 600 million AMP pages on 700,000 domains.
 
Report: Number of Google organic blue links results drops from 10 to 8.5
Oct 6, 2016 by Barry Schwartz
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.
 
PPC + SEO = match made in marketing heaven
Oct 6, 2016 by Julian Connors
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
 
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