This Week In SEO

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How Trump & Clinton have failed to use free space in Google for US presidential candidates   Oct 18, 2016 by Danny Sullivan For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.

Connect audience insight to your SEO strategy Oct 19, 2016 by Chris Liversidge Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.

Why crawl budget and URL scheduling might impact rankings in website migrations Oct 19, 2016 by Dawn Anderson You've done everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.

SEO is not dead; it's just a shape-shifter Oct 19, 2016 by Stephan Spencer Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.

Google's HTTPS algorithm still only looks at the URL to give ranking boost Oct 18, 2016 by Barry Schwartz Believe it or not, insecure web pages can still get the HTTPS ranking boost.

Enterprise SEOs, unite! The SMX East 2016 session recap Oct 18, 2016 by Eric Enge What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.

How Google uses machine learning in its search algorithms Oct 18, 2016 by Barry Schwartz Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.

3 things to do after a major Google algorithm update Oct 18, 2016 by Ryan Shelley Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.

Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.

Google on what's important for 2017: Machine learning, AMP & structured data Oct 17, 2016 by Barry Schwartz We asked Google's Gary Illyes what SEOs and webmasters should think about as this year closes.

Hermit Crab SEO Oct 17, 2016 by Bryson Meunier You've heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.

What are Google's Gary Illyes' favorite ranking signals? Oct 17, 2016 by Barry Schwartz Gary Illyes from Google loves Penguin, Panda and localization algorithms.

What Google's experimental content podium means for SEO Oct 14, 2016 by Tony Edward What's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.

What you need to reach the big leagues of local SEO Oct 14, 2016 by Brian Smith Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.

Google Panda demotes or adjusts your rankings down — it does not devalue Oct 14, 2016 by Barry Schwartz Gary Illyes from Google told us Google's new Penguin 4.0 algorithm devalues spam, ignores it -- but Panda demotes the spam by adjusting the rankings down.

Google News adds "Fact check" label for articles that contain fact-checking content Oct 13, 2016 by Amy Gesenhues Google says articles that include the schema.org ClaimReview markup will have the Fact Check tag.

Google launches new AMP testing tool Oct 13, 2016 by Barry Schwartz Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data errors with a live preview.

Within months, Google to divide its index, giving mobile users better & fresher content Oct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.

Google's latest voter search tool serves up ballot information & polling places Oct 13, 2016 by Amy Gesenhues Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations.

Google Search Console removes sitelinks demotion feature Oct 13, 2016 by Barry Schwartz After 9 years, Google has decided to drop the sitelinks demotion feature from the Google Search Console.

Google says Penguin 4.0 rollout now complete Oct 13, 2016 by Barry Schwartz If you haven't seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully rolled out.

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