Marketing from Scratch: November 2016

Wednesday, November 30, 2016

SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Featured story

How Google is tackling fake news, and why it should not do it alone

Nov 30, 2016 by Ian Bowden
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.

From Search Engine Land

	Removing duplicates in Yext: still a hands-on process
	Nov 30, 2016 by Corey Barnett Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform.

	Jagdish Chandra Bose Google doodle marks 158th birthday of biophysicist, botanist & crescograph inventor
	Nov 30, 2016 by Amy Gesenhues Bose's professional endeavors spread across many scientific fields, from plant life to radio science, and even science fiction.

	How brands can win with omnichannel discovery
	Nov 30, 2016 by Adam Dorfman Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.

	Google drops their feature phone crawler & error report in Search Console
	Nov 30, 2016 by Barry Schwartz Google has officially dropped full support for feature-phone web sites.

	Google & Bing increase the file size limit of Sitemaps files
	Nov 30, 2016 by Barry Schwartz While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB.

From Marketing Land

	Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
	Nov 30, 2016 by Greg Sterling Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

	Is in-house marketing better than using an agency?
	Nov 30, 2016 by Jacob Baadsgaard Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.

	Google's shift to mobile-first: mobile moments that matter
	Nov 30, 2016 by Jim Yu Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

	'Beacons are dead,' says CEO of a retail analytics firm
	Nov 30, 2016 by Barry Levine The main reason, according to Euclid Analytics' head Brent Franson: consumers aren't yet using their smartphones the way beacons assume.

	Size matters: 5 tips for creating LEAN programmatic creative
	Nov 30, 2016 by Victor Wong Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.

	Return Path buys email deliverability specialist Email Copilot
	Nov 30, 2016 by Barry Levine The acquisition will be integrated into the email service provider's platform to boost its deliverability capabilities.

	Snapchat shuts down Story Explorer feature in Live Stories
	Nov 30, 2016 by Tim Peterson Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.

	10 domain name secrets to repair your online reputation
	Nov 30, 2016 by Chris Silver Smith If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.

	Amazon: Alexa devices were best-selling products from any manufacturer
	Nov 30, 2016 by Greg Sterling Amazon reported that 'millions' of Alexa devices and Fire tablets were sold.

Search News From Around The Web

Local & Maps

Adding 50 new tours for schools with Google Expeditions, blog.google

If Nobody in Your Area Cares about Yelp, Should You Still Bother Getting Reviews There?, LocalVisibilitySystem.com

Link Building

5 Takeaways from Earning Links in 130 Countries, Moz

Link Building: Why You Keep Getting Rejected & How to Change it, iPullRank

Searching

Google Asked to Remove a Billion "Pirate" Search Results in a Year, TorrentFreak

SearchResearch Challenge (11/30/16): Mercury where??, SearchReSearch

SEO

Answering Featured Snippets Timely, Using Sentence Compression on News, SEO By The Sea

Google Search Console's Update Indicator Line Finally Clickable, Search Engine Roundtable

Google Updates Site Move Recommendations for Webmasters, thesempost.com

How Much Does Google Index Twitter? Study Shows Decline, Stone Temple

If Not Dates in the URL, What Then?, sistrix.com

Mobile First Index & What you should stop doing right now, State of Digital

Upcoming Google Interstitial Penalty Could Harm Jewish Websites, jpupdates.com

SEM / Paid Search

5 Fast Fixes For Your Holiday PPC Strategy, PPC Hero

Remarketing comes to Bing Ads Editor and additional support for Bing Shopping Campaign, Bing Ads Blog

Search Marketing

How to Monitor - and Capitalize on - Your Competitors, 3Q Digital

Connect with us on:

Get the Search Engine Land App:

This email was sent to business.solutions.ve@gmail.com. Click here to unsubscribe or manage your subscriptions.

This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA

Events | Advertise | Contact Us

Tuesday, November 29, 2016

Featured story

Share your obsession with SEO & SEM as a team & score BIG at SMX West

Nov 29, 2016 by Search Engine Land
Actionable tactics + team discounts = incredible value.

From Search Engine Land

	Five marketing automation myths busted!
	Nov 29, 2016 by Digital Marketing Depot It's not too late to get started with marketing automation. Don't get hamstrung by misconceptions or misguided approaches.

	Google's machine learning now writes featured snippets descriptions
	Nov 29, 2016 by Barry Schwartz Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web.

	Google's shift to mobile-first: mobile moments that matter
	Nov 29, 2016 by Jim Yu Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

	Google drops the Content Keywords feature from Google Search Console
	Nov 29, 2016 by Barry Schwartz It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.

	Creating Google doodles that 'Surprise & Delight': 5 Questions with Doodler Sophie Diao
	Nov 29, 2016 by Amy Gesenhues Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work.

	Here's an AdWords script to fill empty ad groups
	Nov 29, 2016 by Daniel Gilbert Columnist Daniel Gilbert of Brainlabs makes sure you don't lose traffic due to missing ads.

	Google My Business tests a messaging feature to chat with your customers
	Nov 29, 2016 by Barry Schwartz New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results.

	Louisa May Alcott Google doodle marks 184th birthday of 'Little Women' author
	Nov 29, 2016 by Amy Gesenhues Designed by doodler Sophie Diao, the artwork pays homage to the March sisters -- Beth, Jo, Amy and Meg.

	Technical SEO checklist: 7 essential tips to implement now for 2017
	Nov 29, 2016 by Sponsored Content: SEO PowerSuite What makes a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017.

From Marketing Land

	7 major mistakes that will derail your CMS project (and how to avoid them)
	Nov 29, 2016 by Digital Marketing Depot Break down the challenges you'll face when building a successful CMS project.

	PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
	Nov 29, 2016 by Pauline Jakober Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.

	Facebook adds gaming inside Messenger, News Feed
	Nov 29, 2016 by Tim Peterson Facebook adds video games to the list of things that people can do without needing to leave Facebook.

	Report: Cyber-Monday was the largest e-commerce day in history
	Nov 29, 2016 by Greg Sterling Nearly $3.4 billion spent online according to data from Adobe.

	SEO without search results is here with Google Assistant, Home and Amazon Echo. Here's how to survive.
	Nov 29, 2016 by Bryson Meunier Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

	Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
	Nov 29, 2016 by John Donnelly III Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.

	Psychology and personalization: two P's in a pod
	Nov 29, 2016 by James Green Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.

	6 ways marketers try to manipulate subscribers and why we should stop
	Nov 29, 2016 by Chad White Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're misguided.

	Technical SEO checklist: 7 essential tips to implement now for 2017
	Nov 29, 2016 by Sponsored Content: SEO PowerSuite What makes a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017.