Marketing from Scratch: SearchCap: AdWords price and promotion extensions & a Google Doodle

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New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

Nov 18, 2016 by Ginny Marvin

Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.

From Search Engine Land

	AdWords Price Extensions spotted on desktop
	Nov 18, 2016 by Ginny Marvin Google is testing the mobile-first extension on desktop search results.

	Writer James Welch Google doodle honors author of the Native American novel 'Fools Crow'
	Nov 18, 2016 by Amy Gesenhues Set in Montana during the years following the American Civil War, Welch's award-winning novel tells the story of the Blackfeet Indian tribe.

	Google testing new Promotion Extension in text ads
	Nov 18, 2016 by Ginny Marvin Advertisers can feature special offers in their text ads with the extension.

	Why SMBs should spend more of their budget on online marketing in 2017
	Nov 18, 2016 by Will Scott With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.

Search in Pics: SEO bobbleheads, Wonder Woman at Google & Gary Illyes on a t-shirt

Nov 18, 2016 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. SEO Bobbleheads: Source: Facebook Wonder Woman at Google? Source: Instagram Gary Illyes on a t-shirt: Source: Twitter Google Tel Aviv view: Source: Instagram Google Jakarta view: Source: Twitter ... [more]

From Marketing Land

	Famous.co bridges the divide between apps and mobile web with 'Instant Apps'
	Nov 18, 2016 by Greg Sterling Instant Apps provides a solution to the problem of delivering better experiences on the mobile web without an app download.

	Five marketing automation myths busted!
	Nov 18, 2016 by Digital Marketing Depot It's not too late to get started with marketing automation. Don't get hamstrung by misconceptions or misguided approaches.

	European survey finds 70 percent of Android owners want pre-installed apps
	Nov 18, 2016 by Greg Sterling Data also show that the majority of Android users customize their home screens.

	Why SEO should always complement your content marketing
	Nov 18, 2016 by Trond Lyngbø Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.

	Thirteen things marketers want to know about expanded text ads, direct from Google
	Nov 18, 2016 by Matt Lawson AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.

	Facebook shuts down Atlas ad server because it doesn't serve ad sales
	Nov 18, 2016 by Tim Peterson Facebook is shutting down the part of Atlas that didn't have a direct impact on ad sales but keeping the part that does.

	11 proven digital marketing strategies you're (still) not using
	Nov 18, 2016 by Stoney deGeyter From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to overlook.

	Black Friday and beyond: Mobile strategies that keep on giving
	Nov 18, 2016 by Allan Haims As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line.

	Zapier launches Digest, so its apps can send their messages where you want
	Nov 18, 2016 by Barry Levine With Digest, messaging and alerts from all those apps become just more outputs that Zapier manages.

	A CMO's View: How Intel's head of creative is building the brand through its in-house agency
	Nov 18, 2016 by Amy Gesenhues For more than a year now, Teresa Herd has been putting together Intel's Agency Inside to drive greater quality and better brand alignment.