Friday, November 11, 2016

SearchCap: Bing Ads app installs, Google link penalties & Veterans Day

 
 
Featured story
 
How to avoid an outbound link penalty from Google
 
Nov 11, 2016 by Tony Edward
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well.
 
From Search Engine Land

Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM Initiative
Nov 11, 2016 by Greg Finn

This year's Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive return on investment.


Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
Nov 11, 2016 by Barry Levine

The result for Littlewoods Ireland: the most successful Christmas campaign ever


Getting a clearer picture of local marketing attribution
Nov 11, 2016 by Brian Smith

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.


Bing Ads starts testing app install ads in the US
Nov 11, 2016 by Ginny Marvin

The ads are available for iOS and Android apps.


Search in Pics: Google Singapore office, Market Google & a Google cocktail
Nov 11, 2016 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.


Veterans Day Google doodle honors the women & men who serve our nation
Nov 11, 2016 by Amy Gesenhues

Designed by doodlers Olivia Huynh and USCM veteran Diana Tran, the doodle leads to a search for 'Veterans Day' and includes a sharing icon.

From Marketing Land

Report: Most users will need multiple exposures to an app before they download
Nov 11, 2016 by Greg Sterling

TUNE study based on a mix of consumer survey and app download data.


Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase
Nov 11, 2016 by Barry Levine

The announcement gives the Adobe Marketing Cloud buy-side video ad management across linear TV as well as desktop and mobile.


A step-by-step guide to developing your 2017 digital marketing strategy
Nov 11, 2016 by Amy Bishop

It's time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy.


Survey: 30% of Prime members order from Amazon every week
Nov 11, 2016 by Matt McGee

And even when they're shopping on other sites, 70% of Prime members check Amazon's prices before buying elsewhere.


A standout content example: Budweiser and the Cubs
Nov 11, 2016 by Rachel Lindteigen

Columnist Rachel Lindteigen says content marketers should take a page from Budweiser's recent World Series ad honoring legendary Cubs announcer Harry Caray.


[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
Nov 11, 2016 by Matt McGee

In this week's episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.


Facebook puts some limits on controversial, quasi-racial ad targeting option
Nov 11, 2016 by Tim Peterson

Facebook will reject housing-, employment- and credit-related ads from being targeted based on people's 'ethnic affinities.'

 
 

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