SearchCap: Bing local search updates, digital assistants & PPC performance

Featured story

SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here's how to survive.   Nov 28, 2016 by Bryson Meunier Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

From Search Engine Land

Bing local search update highlights business holiday hours in local listings Nov 28, 2016 by Amy Gesenhues Local listings display accurate holiday hours in real time.

Are you doing attribution wrong? Nov 28, 2016 by Digital Marketing Depot Why last-click attribution may not tell the whole story.

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services Nov 28, 2016 by Pauline Jakober Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.

From Marketing Land

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales Nov 28, 2016 by Greg Sterling Mobile devices drove 36 percent of sales but 55 percent of traffic.

The filter bubble: it won an election and can help you win customers Nov 28, 2016 by Jeffrey L. Cohen Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.

Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership Nov 28, 2016 by Barry Levine The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp's first OOH project.

How do our biases impact PPC performance? Nov 28, 2016 by Brett Middleton With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.

Pathmatics acquires WhatRunsWhere Nov 28, 2016 by Barry Levine Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on small agencies and brands.

10 ways to reduce SEO costs while increasing performance Nov 28, 2016 by Digital Marketing Depot A good plan and strategic resource usage can maximize the impact of SEO efforts.

E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday Nov 28, 2016 by Greg Sterling Distinct online shopping days are now blurring into a longer Cyber Week.

AMP's long game Nov 28, 2016 by Barb Palser At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what's happening now and makes recommendations for publishers adopting the format.

Without data, your marketing strategy won't cut it in 2017 Nov 28, 2016 by Tamar Weinberg As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above "trust your gut" thinking. Contributor Tamar Weinberg explains how to meet the challenge.

Search News From Around The Web

Industry

Man sues Google for $750,000 over defamatory search results, The Guardian

Russia losing patience with Google over non-compliance with antitrust ruling, RT

Voice search creates vulnerability at heart of Google's business, Business Insider

What It Means to Be A Google Top Contributor or Rising Star, Steady Demand

Link Building

How To Use Public Data Sets To Create Kick-Ass Content (And Earn TONS Of Backlinks), ahrefs.com

Receptional's 3-Step Check that Will Improve the Profitability of your Link Building, Receptional.com

56% Say You Can't Rank Without Link Building [STUDY], Search Engine Journal

Local & Maps

'Dump Tower': Someone changed the name of Trump Tower on Google Maps, TheBlaze

Google My Business Tests Chat Or Message With Customers Feature, Search Engine Roundtable

Google Testing New Local Finder, Search Engine Roundtable

Bing Adds Instant Messenger & Chat to Local Business Results, SEMPost

Search Marketing

Video: Google EMD Hunt, ProtonMail Bug, AMP, Wix & Shabbat, Search Engine Roundtable

Searching

Google's AI can now lip read better than humans after watching thousands of hours of TV, The Verge

Google AMP Snippet Banner - Lightning-Fast Experience, Search Engine Roundtable

Spread of HTTPS-pages within the Google SERPs, sistrix.com

SEM / Paid Search

A Guide to Google's Responsive Ads for Display, 3Q Digital

How To Master Bing Ads Reporting, PPC Hero

Increase your earnings by using the right keyword research techniques, Inside AdSense

PPC Advertising Hack: Super-Targeted Live Chat Prompts, Kiss Metrics

Shoppers Gobble Up In-Store Black Friday Deals On Mobile, Inside AdWords

SEO

How To Apply "Articles" Snippet To Your Blog Posts And Make Them More Visible, SEM Rush

Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems - Whiteboard Friday, Moz

Google Looking For Spammy Exact Match Domains (EMDs), Search Engine Roundtable

Local business listings with Schema.org and JSON-LD, Yoast

Shabbat Observers Worried About Google's Interstitials Mobile Penalty, Search Engine Roundtable

Ask Yoast: Duplicate content on LinkedIn Pulse, Yoast

Google Changes "Submit To Index" To "Request Indexing", Search Engine Roundtable

Google Rewrites Titles & Adds Headlines for Some Featured Snippets, SEMPost

Google Tweaking Top News Algorithm To Filter Out Fake News?, Search Engine Roundtable

Ranking Events in Google Search Results, SEO By The Sea

The 10 Most Common SEO Mistakes, Search Engine Journal

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