SearchCap: Fake news, Google date bug & Bing Partners

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5 steps to optimizing your site for Google's mobile-first index   Nov 15, 2016 by Ryan Shelley Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.

From Search Engine Land

Enterprise SEO Platforms: A Marketer's Guide Nov 15, 2016 by Digital Marketing Depot This 44-page report includes draws from primary and secondary research sources, including interviews with SEO industry leaders.

Bing Partner Program expands to agencies and technology partners, rolling out to more markets Nov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits.

Web giants Google and Facebook seek to cut off revenues from fake news sites Nov 15, 2016 by Greg Sterling But these ad policy changes don't guarantee fake news won't continue showing up in the Facebook News Feed or Google search results.

Why link outreach teams have the most difficult job in the agency Nov 15, 2016 by Ian Bowden Good outreach is crucial to link building, but it's not easy. Columnist Ian Bowden explains why it's a tough, yet essential, element of a strong SEO campaign.

Google snippets bug shows old dates based on YouTube embeds Nov 15, 2016 by Barry Schwartz This Google bug shows a date that is older than your blog post in the search results snippet. This doesn't seem to impact rankings directly.

Native advertising, the new marketing workhorse Nov 15, 2016 by Sponsored Content: Adnow Marketers in US and Europe continue to flock to native and programmatic advertising formats.

From Marketing Land

Google posts its new policy against fake news & 'misrepresentative' sites Nov 15, 2016 by Ginny Marvin AdSense publishers will no longer be allowed to place ad units on misleading content.

70% of consumers will leave a review for a business when asked Nov 15, 2016 by Sherry Bonelli Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal's annual Local Consumer Review Survey.

A six-pack of predictions for martech Nov 15, 2016 by Lewis Gersh As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.

WeatherBug bought by xAd to enable location-based predictive marketing Nov 15, 2016 by Greg Sterling WeatherBug brings 20MM users that the company will see several times a day.

Oracle unveils data and content updates for its Marketing Cloud Nov 15, 2016 by Barry Levine The new tools: the Content Portal, Program Canvas, and Responsive Content Editor.

Selling your agency, a how-to guide, Part 4: Making the deal happen Nov 15, 2016 by David Rodnitzky In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers.

Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets Nov 15, 2016 by Tim Peterson People will be able to block tweets containing certain keywords, hashtags, phrases and emojis from appearing in their notifications tab.

7 omnichannel marketing tips to attract holiday shoppers Nov 15, 2016 by Jim Yu With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers.

Native advertising, the new marketing workhorse Nov 15, 2016 by Sponsored Content: Adnow Marketers in US and Europe continue to flock to native and programmatic advertising formats.

Report: Apple working on augmented reality glasses for potential 2018 release Nov 15, 2016 by Greg Sterling Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality.

Search News From Around The Web

Industry

Google Buys Shopping Search Startup to Make Images More Lucrative, Bloomberg

Google commits to massive new London HQ, The Guardian

Google Says We're Moving Search To An AI-First World, Search Engine Roundtable

Local & Maps

Lightening strikes map in Google Earth, Google Earth Blog

Link Building

Fundamental SEO for Small Business: Content and Links, semrush.com

Searching

Amazon's Home Services adds 20 more metro regions as it preps new "Assistant" role, TechCrunch

Found in translation: More accurate, fluent sentences in Google Translate, Google Blog

Google Now Showing Upcoming TV Shows In Search, Search Engine Roundtable

Where Will the Next Trillion Searches Come From?, Distilled

SEO

5 Reasons Your Website Needs SEO, Marketing Mojo

7 Leading SEO Opportunities For 2017, Search Engine People

Google: Make Sure Your AMP Pages Have Your Primary Content In A Mobile-First Index If..., Search Engine Roundtable

SEO basics: What does Google do?, Yoast

The Battle for Traffic: Organic SEO vs. Social Media Marketing, Moz

SEM / Paid Search

Customize AdWords ads with ad customizer default values or text ad IF functions, Google Ads Developer Blog

Search Marketing

4 Simple Steps To Meeting Client Expectations, PPC Hero

Majestic's campaign feature improves workflow and client communication, Majestic Blog

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