Marketing from Scratch: SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam

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Common Search: The open source project bringing back PageRank

Nov 14, 2016 by JR Oakes
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score.

From Search Engine Land

	Microsoft execs share plans for making Bing 'pervasive,' say search is about to become very different
	Nov 14, 2016 by Ginny Marvin At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.

	Social is the future of customer service
	Nov 14, 2016 by Digital Marketing Depot Engage with your customers on the channels they prefer.

	Google formally changes AdWords price extension format to swipeable cards
	Nov 14, 2016 by Ginny Marvin Price extensions are also rolling out for more languages and currencies.

	Google's advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
	Nov 14, 2016 by Joy Hawkins Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.

	Meet a Landy Award winner: Wolfgang Digital wins Best SEM Initiative after raising McElhinneys revenue 266%
	Nov 14, 2016 by Amy Gesenhues Ireland's McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.

	70% of consumers will leave a review for a business when asked
	Nov 14, 2016 by Sherry Bonelli Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal's annual Local Consumer Review Survey.

	Frederick Banting Google doodle honors first doctor to treat diabetes with insulin
	Nov 14, 2016 by Amy Gesenhues Today marks the 125th birthday of the Canadian medical scientist and physician whose work earned him a Nobel Prize.

	Google's search knows about over 130 trillion pages
	Nov 14, 2016 by Barry Schwartz In less than four years, Google's search knowledge of pages have grown by more than 100 trillion new pages.

	Community Marketing 101
	Nov 14, 2016 by Sponsored Content: Experts Exchange Marketing in an online community is one of the most effective ways to garner brand loyalty. But failure to follow these basic guidelines could position you for opening Pandora's box.

From Marketing Land

	How to avoid an outbound link penalty from Google
	Nov 14, 2016 by Tony Edward We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well.

	Getting a clearer picture of local marketing attribution
	Nov 14, 2016 by Brian Smith It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.

	Coaxing smarter paid search bidding decisions out of sparse conversion data
	Nov 14, 2016 by Mark Ballard Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

	Boost your conversion rate by 45% today… no, really!
	Nov 14, 2016 by Jacob Baadsgaard Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.

	4 marketing innovations headed to brick-and-mortar retail in 2017
	Nov 14, 2016 by Tamar Weinberg Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.

	Will brands be forced to take sides in a more polarized marketplace?
	Nov 14, 2016 by Greg Sterling Being apolitical may no longer be an option for brands in the Trump era.

	Facebook has created its own analytics tool for Messenger bots
	Nov 14, 2016 by Tim Peterson Facebook's free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.